I am a visitor. Do I have to register anywhere?

Entry to our ShopUp events is completely FREE, and there is no need to register. We look forward to seeing you there!

How can I participate in the ShopUp as a vendor?

Participation for shops is limited to members of our shopping portal. If you would like to take part in our ShopUp events, please fill out this form to apply for membership. (Annual membership on our portal costs £300.) Once you are a member, you can sign up for upcoming events through our website.

When can I sign up?

We usually announce registration for each event at least 3 months prior to the event. Please follow our ShopUp Instagram feed for news and announcements.

How do I sign up?

Members can log in to their profile page of our website and visit the ‘Order’ page.  Upcoming ShopUp events will be listed on the second page of the ordering process, listed under ‘Events’. Please select your booth option and continue to the confirmation and payment page.

What is included in the sign-up fee?

For standard booth placements we will provide the wooden house-shaped backdrop, which includes a wooden sign at the top of the house with your shop’s name.  We also provide a trestle table, a white cotton tablecloth and two chairs. The size of the booth is roughly 2 x 2.5 meters (6 x 8 feet). Economy booths don’t have the wooden backdrop and the booth size is roughly half the size of the standard booth. We will provide a wooden sign post with your shop’s name, and a small folding table and chair. (In both cases, you are welcomed to bring in a display rack or additional small display furniture. Please speak with the team if you have questions.)

How many booths do you have available?

It depends on the city and each of our venues, but we usually have enough space for roughly 30 shops. Placements always book up quickly and we sell out prior to every event.  We recommend signing up ASAP to avoid disappointment.

Can I share a booth with another shop?

Unfortunately, we don’t allow booth sharing. If the fee is too high for you at this time, please consider the economy booth option.

I am a blogger or member of the press. How can I get involved?

Thank you for your interest! We would love to collaborate. We often hold special events for bloggers and influencers, and we’re also open to cross-promotion or any ideas you may have. Please get in touch if you would like to work together. You can email us at:



Less than 3 months before the next #TheShopUp event by @babyccinokids! We can't wait to be back in New York🇺🇸. Check out the link in profile to have a look at the whole list of participating shops and mark your calendars for September 17-18! (the super cute photo is by @nickisebastian) #theshopupnewyork
20 hours ago
Breastfeeding and stylish? No problem! The beautiful, comfortable and oh so convenient nursing clothes from @loveallette will be at #TheShopUp in New York on September 17-18! See you there, nursing mums!#theshopupnewyork
4 days ago
Hard to resist the beautiful clogs from @mabokids, even if they're clearly not the right size! We're going through our LA photos and we can't wait for our next #TheShopUp event, on September 17-18 in New York! Don't miss it!
5 days ago
The gorgeous moon and star thread bracelets from @lunaandstella celebrate the connections between the closest of family and friends. One for mama, and one for daughter, or grandma, or sister... Just beautiful ️ Find them at #TheShopUp in New York on September 17-18. #theshopupnewyork
1 week ago
So happy that @lovesakurabloom is joining us in New York for our next #TheShopUp event! Their gorgeous collection of all-natural fibres (silk, linen, bamboo and cashmere) baby ring slings are so convenient and so stylish! Save the date - September 17-18 in Brooklyn #theshopupnewyork
1 week ago
The stylish moccasins from @lexandliv are chrome-free, non-allergenic and tanned and dyed using only the purest vegetable ingredients. Oh, they're also easy to get on, but difficult for babies to remove. Pick your favourite pair (or more) at #TheShopUp in New York on September 17-18! #theshopupnewyork
1 week ago
This one is for you, London mums! Now you can discover family-friendly gems in your ‘Hood thanks to @motherhood_ldn! 🇬🇧#motherhood #london
1 week ago
Have you seen the new floor pillows from @nattinattinyc? They're SO cool! And they will be at #TheShopUp New York on September 17-18! To check out all the participant shops, follow the link in profile! #babyccinoboutiques #theshopupnewyork
1 week ago
We're so happy to come back soon to New York with the best of our @babyccinokids boutiques and to have ice cream for lunch like @lululuvsbklyn did last year. Save the date: Sept 17-18🇺🇸#theshopup #theshopupnewyork
2 weeks ago
Beautifully simple and super stylish, the gorgeous collection of organic pure merino essentials from @rootswingsmerino are perfect to layer when the weather gets unpredictable (like, European weather between Spring and Summer!️️) #babyccinoboutiques
2 weeks ago
Hanna Konola for Lokal
1 day ago
Sarah and Jodie, 2 mums with a life-long love of food and healthy eating, have created Rainebeau, a brand of bento-style, spill-free lunch boxes that have a super cool look. They have answered our questions and explained to us their nutrition philosophy: 'Eat a Rainbow'. So inspiring! Check out their interview on the blog.
2 days ago
Farro Salad with Fava Beans and English Peas
2 days ago
Alice à Paris: French stylish collection of clothes for boys and girls
2 days ago
The Linen Mabel dress is a beautiful handmade vintage style dress that is perfect for all occasions. With peter pan collar and buttons in the back. Length of bodice and skirt vary with size. Dress is machine washable. Available in sizes: (Sizes run large) 6-12 months 12-18 months 18-24 months 3T 4T Made to order, usually ships in 2-3 weeks.
2 days ago
This timeless dress has an antique inspired lace collar on a blush linen fabric. It is short sleeved and has three buttons down the back. Available in sizes: (Sizes run large) 6-12 months 12-18 months 18-24 months 3T 4T Machine washable, for best results hang to dry. Made to order, usually ships in 2-3 weeks.
2 days ago
Easy Peasy Ikea-Hack - gestalte dein Blumenspalier um zu einem Wand-Organizer für's Arbeitszimmer! Ikea-Hack | Wall Organizer | Gitter DIY | Moodboard | Wand Organizer selber machen | Wandraster selber machen | DIY Möbel | DIY Arbeitszimmer
2 days ago
Patmos Sandal | Goodwin
2 days ago
I love a good "view into another room" shot.
2 days ago
Cute summer style
3 days ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW!You can order it here:UK: / US: / AUS:
1 month ago
Esther and Courtney wrote a beautiful, month by month guide to pregnancy for the family to share. Perfect to prepare your child for the arrival of their new baby brother or sister!PRE-ORDER YOUR COPY: UK: US: AUS:
2 months ago
Check out the cool vibes of our Shop Up event in London in December!
2 months ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
6 months ago
Esther shows us her recipe for delicious mint syrup.
8 months ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
8 months ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
11 months ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
1 year ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
1 year ago
Hi guys! Here Bethie and I are showing you how to prepare a super easy dish that your family will love -- a video we bring to you in cooperation with Abel & Cole, deliverer of fabulous food boxes filled to the brim with organic freshness! Here's the list of ingredients:a royal 1 tbsp of olive oil1 butternut squash1 red onion2 red peppers2 garlic cloves4 vine tomatoes150g quinoasea salt & freshly ground pepper300 ml vegetable stock2 tbsp red wine vinegar25g raisins80g black olivesAnd for the garnish:a handful of chervilfeta (optional)Directions:Peel your butternut squash. Cut in half and scoop out the seeds. Chop the flesh into 1cm chunks.Peel and cut the onion into thick slices. Cut the pepper in half and scoop out the seeds and white pith. Chop into bitesized pieces. Peel and thinly slice the garlic. Roughly chop the tomatoes.Rinse the quinoa under cold water to remove any bitterness.Heat 1 tbsp olive oil in a large heavy based pan. Tip in all the veg and quinoa. Pour in the veg stock and the red wine vinegar. Add the raisins and the olives. Season with salt and pepper.Pop on a lid and cook for 30-40 mins until the squash is soft and the sauce thick. Stir every now and then during cooking.Scatter over the chervil (or flat leaf parsley leaves) and serve in warm bowls. Top with crumbled feta if you like!A super colourful, super easy and super delicious dish for taste buds of all ages!Bon appétit!
1 year ago