About Shop Up

About Shop Up

We’d love to take credit for the concept of our ShopUp events, but really it was our boutiques who asked for it, followed by demand from our readers.

 

Our shops and brands, many which operate solely online, wanted the opportunity to have a physical presence to sell their wares. They wanted to reach our loyal community of parents who appreciate quality and who support independent brands and businesses. They wanted to connect to their customers in person and have the chance to seek feedback on their products.

 

We also received numerous emails from readers asking us for shopping events where they could find a wide selection of stylish children’s brands and shops all under one roof. Not just a pop-up shop, but a pop-up emporium filled with beautiful brands and products you can’t find on the high street.

 

The seed was planted. And we helped it grow!

 

In 2013, we hosted our first ShopUp event in Primrose Hill, London, bringing together 25 independent boutiques. That first event was a success – not just for our shops and visitors, but also for us to meet our readers and witness the connections it brought to our online community.  

 

In 2015, following the success of two events in London, we hosted the ShopUp in Brooklyn, New York, and in 2016 we brought the ShopUp to Los Angeles. We now host annual events in all three cities at different points throughout the year.

 

In addition to unbeatable shopping and inspiration, we also bring in fun activities to keep the little ones happy, gourmet food and drinks to keep you fuelled, and the chance to win fun prizes in support of our designated charities. It is always a super fun family day out.

 

We hope to see you at the next one!

 xxx Courtney, Esther & Emilie

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Upcoming 2018 dates in four, fun cities! Visit us @babyccinokids for more details! #babyccinokids #babyccinoboutiques
3 weeks ago
One month to go... Just so nothing else gets in the way of you and your favourite brands, save this date. ️ #theshopup
2 months ago
To keep things all in one place, we will be merging this account and our @babyccinokids account moving forward. After all, we are one big happy family, and having one place for you to visit just makes life easier. Please follow us here at @babyccinokids for all future updates, event dates and news about our ShopUp events. And don't forget to mark your diaries for our upcoming events: June 9 & 10 in Shoreditch, London and September 16 & 17 in Brooklyn, NYC. ️ #babyccinokids #theshopup #onehappyfamily
2 months ago
Have you seen our IG stories on @babyccinokids??? Do you want to share your brand with our families and customers? We will be in East London this June, and we are looking for interesting brands and lovely boutiques to join us! Visit us for more on Stories. ️️️
3 months ago
Sweet touches of lucky green for little babes! Love this photo from our #babyccinoboutiques @cloth!
4 months ago
Colourful and cute, that’s what’s around the corner! Register on the link for our free 9th & 10th June East London ShopUp. Even @beneditacouk will be joining us! #matching #colourful #theshopup
4 months ago
Always a good reminder! ⭐️⭐️⭐️
4 months ago
Pretty in pink! Come meet @beneditacouk at our East London #theshopup on the 9th & 10th of June. Save the date. ️ #babyccinoboutiques #pink #girlsandboys
4 months ago
The days are getting longer and soon you’ll be wearing short sleeved clothing and sunglasses. (Right? ) With less than three months until our East London ShopUp, we are dreaming of warmer days and new wardrobes for our little ones! So mark your calendars and join us on the 9th & 10th of June. ️ @van_beren #theshopup #london #eastlondon
4 months ago
London, we're back for our Summer edition!🇬🇧Registration is now open for shops who want to be part of it - follow the link in profile and show your interest, we want to hear from you! #theshopup #theshopuplondon
4 months ago
Here’s a video of our latest ShopUp in East London (shot and edited by our lovely and talented friend Nadine Brandt). It encapsulates the ShopUp atmosphere really, really well, and it makes us so excited for the next one!
3 weeks ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: http://amzn.to/2n6eCT7 / US: http://amzn.to/2nVWOZo / AUS: http://bit.ly/2nDYggy
1 year ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: http://amzn.to/2n6eCT7 / US: http://amzn.to/2nVWOZo / AUS: http://bit.ly/2nDYggy
1 year ago
Check out the cool vibes of our Shop Up event in London in December!
1 year ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
1 year ago
Esther shows us her recipe for delicious mint syrup.
1 year ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
1 year ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
2 years ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
2 years ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
2 years ago