About Shop Up

About Shop Up

We’d love to take credit for the concept of our ShopUp events, but really it was our boutiques who asked for it, followed by demand from our readers.

 

Our shops and brands, many which operate solely online, wanted the opportunity to have a physical presence to sell their wares. They wanted to reach our loyal community of parents who appreciate quality and who support independent brands and businesses. They wanted to connect to their customers in person and have the chance to seek feedback on their products.

 

We also received numerous emails from readers asking us for shopping events where they could find a wide selection of stylish children’s brands and shops all under one roof. Not just a pop-up shop, but a pop-up emporium filled with beautiful brands and products you can’t find on the high street.

 

The seed was planted. And we helped it grow!

 

In 2013, we hosted our first ShopUp event in Primrose Hill, London, bringing together 25 independent boutiques. That first event was a success – not just for our shops and visitors, but also for us to meet our readers and witness the connections it brought to our online community.  

 

In 2015, following the success of two events in London, we hosted the ShopUp in Brooklyn, New York, and in 2016 we brought the ShopUp to Los Angeles. We now host annual events in all three cities at different points throughout the year.

 

In addition to unbeatable shopping and inspiration, we also bring in fun activities to keep the little ones happy, gourmet food and drinks to keep you fuelled, and the chance to win fun prizes in support of our designated charities. It is always a super fun family day out.

 

We hope to see you at the next one!

 xxx Courtney, Esther & Emilie

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Have you seen our IG stories on @babyccinokids??? Do you want to share your brand with our families and customers? We will be in East London this June, and we are looking for interesting brands and lovely boutiques to join us! Visit us for more on Stories. ️️️
2 months ago
Sweet touches of lucky green for little babes! Love this photo from our #babyccinoboutiques @cloth!
2 months ago
Colourful and cute, that’s what’s around the corner! Register on the link for our free 9th & 10th June East London ShopUp. Even @beneditacouk will be joining us! #matching #colourful #theshopup
2 months ago
Always a good reminder! ⭐️⭐️⭐️
2 months ago
Pretty in pink! Come meet @beneditacouk at our East London #theshopup on the 9th & 10th of June. Save the date. ️ #babyccinoboutiques #pink #girlsandboys
2 months ago
The days are getting longer and soon you’ll be wearing short sleeved clothing and sunglasses. (Right? ) With less than three months until our East London ShopUp, we are dreaming of warmer days and new wardrobes for our little ones! So mark your calendars and join us on the 9th & 10th of June. ️ @van_beren #theshopup #london #eastlondon
2 months ago
London, we're back for our Summer edition!🇬🇧Registration is now open for shops who want to be part of it - follow the link in profile and show your interest, we want to hear from you! #theshopup #theshopuplondon
2 months ago
Something BIG is happening on @babyccinokids today! To celebrate our 10 years anniversary, we have partnered up with 10 of our lovely boutiques for an amazing 10 day giveaway. Head to @babyccinokids and look for our DAY 1 post, you'll find all the details to enter! #babyccinoboutiques #babyccino10years
3 months ago
The cutest stuffed friends are always seen at #TheShopUp ! Such a sweet selection on the @weemondine booth last September in New York #theshopupny
3 months ago
Crafting is a serious business at #TheShopUp ! This was last April, in LA - cool activities for kids while mums and dads were enjoying the shops! #theshopupLA
4 months ago
Our beautiful new book, '9 months: A month by month guide to pregnancy' for the family to share, is AVAILABLE NOW! You can order it here: UK: http://amzn.to/2n6eCT7 / US: http://amzn.to/2nVWOZo / AUS: http://bit.ly/2nDYggy
1 year ago
Check out our new book! 9 months: A month by month guide to pregnancy for the family to share. PRE-ORDER YOUR COPY HERE: UK: http://amzn.to/2n6eCT7 / US: http://amzn.to/2nVWOZo / AUS: http://bit.ly/2nDYggy
1 year ago
Check out the cool vibes of our Shop Up event in London in December!
1 year ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
1 year ago
Esther shows us her recipe for delicious mint syrup.
1 year ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
1 year ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
1 year ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
2 years ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
2 years ago
Hi guys! Here Bethie and I are showing you how to prepare a super easy dish that your family will love -- a video we bring to you in cooperation with Abel & Cole, deliverer of fabulous food boxes filled to the brim with organic freshness! Here's the list of ingredients: a royal 1 tbsp of olive oil 1 butternut squash 1 red onion 2 red peppers 2 garlic cloves 4 vine tomatoes 150g quinoa sea salt & freshly ground pepper 300 ml vegetable stock 2 tbsp red wine vinegar 25g raisins 80g black olives And for the garnish: a handful of chervil feta (optional) Directions: Peel your butternut squash. Cut in half and scoop out the seeds. Chop the flesh into 1cm chunks. Peel and cut the onion into thick slices. Cut the pepper in half and scoop out the seeds and white pith. Chop into bitesized pieces. Peel and thinly slice the garlic. Roughly chop the tomatoes. Rinse the quinoa under cold water to remove any bitterness. Heat 1 tbsp olive oil in a large heavy based pan. Tip in all the veg and quinoa. Pour in the veg stock and the red wine vinegar. Add the raisins and the olives. Season with salt and pepper. Pop on a lid and cook for 30-40 mins until the squash is soft and the sauce thick. Stir every now and then during cooking. Scatter over the chervil (or flat leaf parsley leaves) and serve in warm bowls. Top with crumbled feta if you like! A super colourful, super easy and super delicious dish for taste buds of all ages! Bon appétit!
2 years ago