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Practical styles with unique patterns for imagination and fun-filled times
London-based Well Grounded Company offer a super cool collection of clothing for children aged 2 to 12. These are unique, fun and funky pieces featuring specially commissioned designs by London illustrators. The type of clothes that have you wondering - why they don’t come in your size? The clothes are designed for well-grounded kids with their feet on the ground or their heads full of dreams. Fantasy-filled illustrations spur the imagination, whilst the styles are easy to wear, easy to move in… Cute dresses, cool jackets, soft track pants – there’s lots of comfort to be had amongst these original designs.
Well Grounded Co is the creation of Jenny Voyce, a mama who has taken her experience of startups and fashion buying together with that of her other ‘job’ - being a mum - and fulfilled her desire to create modern, desirable and long-lasting clothing and offer an alternative to the big-name brands. An alternative to “fast fashion”, these mainly unisex pieces are designed to be worn for more than one season, and to be passed on when the inevitable growing happens... Jenny has worked hard to create a unique collection and has taken great care in choosing suppliers who maintain ethical standards for their workforce.

“Yes! The culotte dress - for girls who love to do handstands without showing their pants!”