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New Zealand wonder wool meets Canadian design
Simply Merino is a Canadian-based online boutique offering a stylish range of 100% Organic New Zealand Merino wool sleep and play wear for babies and children age 0 through to 12. Whilst the merino exclusively comes from New Zealand, the country synonymous with this wonder yarn, all garments are designed and made locally in Vancouver, Canada – a wonderful combination! Simply Merino has a perfect range of wardrobe staples – from beanie hats to infant gowns, pyjamas to baby blankets, sleepsuits to mittens, all feature clean designs and are available in a beautifully soft colour palate. Though all are more than beautiful enough to be seen, many items are perfect as base or underlayers, whilst their super softness makes them perfect for lounge and nightwear.
Merino wool is often talked of as a "magic" fabric – it has a whole series of amazing properties - it regulates body temperature, wicks moisture away, is stain resistant, hypoallergenic, sustainable, and incredibly soft and not at all itchy. Perfect for next to your little one’s skin! Simply Merino are passionate about dressing children in the best fabric that you can find and this small family business lets you do that in style!

“Can I have some pyjamas in my size please?”