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PIUPIA
Relaxed, comfortable organic clothing for babies and children up to 6 years
Piupia’s stylish collection of easy-wear baby and children’s clothing is designed in London and sustainably produced in Portugal.

Offering options for children aged 3 months to 6 years, the collection is eminently wearable and special too. These are comfortable pieces your child will want to wear day-in, day-out, and items you’ll love to see them in. You’ll find trousers, shirts, overalls, t-shirts bloomers, sweatshirts, dresses, leggings, skirts. Featuring simple shapes, all items are easy to pull on and easy to combine -- a gorgeous, soft, uncomplicated colour palette and lovely textures rules throughout.

The collection is the creation of London-based mum Claudia. Having worked as a graphic designer and visual effects artist for many years, when she became a mum, Claudia turned her skills and passion for design to a new (yet familiar) field – children’s clothing. Her aim, to create something with a focus on quality, sustainability and fun.

A story of family, Claudia works with her father’s business in Portugal to produce the Piupia range. Each product is sustainably and ethically produced at the family factory using processes that are kinder to the environment and gentle on babies’ sensitive skin. All products are Oeko-Tex 100 certified.

“Such beautiful tones and textures!”

Emilie