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All the stylish, sustainable essentials for clothing, caring and playing
Nadi is a London-based online concept store specialising in natural, sustainable products for little ones. This brand firmly believes our babies deserve the best – and so they’ve set out to source only the very highest quality, natural products and bring them together to one handy place.

From organic cotton sleep suits to rattles and rubber dummies, wooden cars to delicate muslins, soft towels, toothbrushes, jumpers, organic coconut oil and so much more, each product has been handpicked and tested to ensure the very best for your little ones.

All the items in this store look as lovely as they feel. The clothing choices offer a perfect combination of style and sustainability, super soft items made quality materials with minimal yet playful designs. The toys section offers a lovely selection of beautiful wooden options, sensory toys, and sweet organic friends.

This sweet shop is the creation of a mama who saw her newborn daughter develop sensitive skin. When advised that this was the normal for babies coming into contact with our environment and its materials, Lyndsie embarked on a mission to source more natural but still beautiful products for her. It took a lot of time and effort, but she found amazing items that looked beautiful and calmed her daughters skin. That left Lyndsie thinking: why not create a place that makes it easy for parents to find, learn about and buy honest and kind products for their little ones?

Nadi is on a mission to use business as a force for good. They know we all want our planet to be a better place for the next generation, so they only work with environmentally conscious businesses. They are also proud to partner with some amazing charities to help provide support to expectant parents, new parents and children.

“A flawless collection - every pick is a great one!”