Minnow is a contemporary children’s swimwear label that embraces clean lines, simple details and crisp seaside breezes. Timeless yet modern, playful and polished, this brand is perfectly stylish and reminiscent of California past and present.
The collection offers beautiful options for babies, girls and boys aged 1 to 8 years. Think ruffled bandeau bikinis, simple trunks, pinafore style one pieces, short board shorts, cross-back ruffled swimsuits, all in the sweetest shades – buttercream, blue, rose - and classic floral and check prints. Each piece has the sweetest details, from ruffle cap sleeves to contrast binding and chic square necklines.
This is swimwear to be loved and last. Featuring custom prints, clever touches, high quality materials and hand-finished production, the collection is designed and locally made in California.
Minnow is the creation of mama and entrepreneur Morgan, who has a background in product marketing. After working in New York and Los Angeles, she returned to her hometown of Laguna Beach, California with her husband and son and found the beach again inspiring her daily life.
Morgan quickly found herself envisioning a children’s swimwear collection with an elevated approach—sun-kissed color palettes, purposeful details—and minnow was born. A reflection of Morgan’s life and style, minnow lives for long days, sandy toes and the wonderment of childhood on the Pacific shore. Lovely!
“I absolutely love the ruffled cross-back suit - so sweet!”