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Cleverly designed and ethically made non-toxic, earth-friendly baby essentials
London-based Pure Earth Collection offer natural, non-toxic and biodegradable baby products to protect the health of your babies - and the planet! The collection is designed to offer excellent functionality and style, alongside some serious eco credentials.

Their pioneering bamboo wadding sleeping bags can take you through the seasons, suitable for use in nursery temperatures ranging from 13 to 27 degrees. Cleverly designed to fit from 0 all the way up to 2 years, and with their summer to winter comfort, they reduce the need for multiple sleeping bags per family and remove the stress of choosing what tog to dress your little ones in each night.

Naturally thermo-regulating, hypoallergenic and antibacterial, bamboo is a fast-growing plant that asks little of the earth’s resources. Bamboo fabrics are soft but extremely durable. Each sleeping bag is ready for pram or car seat use and includes a detachable comforter for extra snuggly safety!

Pure Earth Collection also offer sweet bunny comforters made from organic cotton, with safe dyes and a biodegradable natural filling. The creation of Mum Emma, a passionate believer that babies should be nurtured in a natural and non-toxic environment, there is more to come from this brand! Each and every item is ethically and sustainably made, and with each purchase this company removes plastic from our oceans.

“Such a hard-working natural sleeping bag - ideal! ”