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Combining necessary practicality with natural materials and cool designs to make smart and elegant family essentials
House of Myrtle offer family essentials made cool. As they say, they’re not into conventional ‘maternity and baby stuff’ -- they create awesome bags and accessories for the modern mama, papa and their little ones, together with a gorgeous collection of kidswear.

Their range of practical family bags, pouches, stylish kids' clothing, unique swimwear and more offers refreshing options that mean parents can indulge rather than loose they their sense of style and of themselves when they tackle daily life with little ones.

Their signature prints can now be found in breezy clothing options for 0 – 4s, such as shirt dresses, rompers, loose trousers and shirts. And the range of swimwear! Beautiful, vibrant, options offering original looks for girls and boys. Take a look at the swim rompers – a perfect suit to take your little one from the beach to wherever!

From changing bags to swaddles, beach bags to handy zip pouches, the collection is made from 100% cotton, handcrafted and sustainably produced. With lots of stripes and monochrome, there’s nothing childish about the prints you’ll find here. Which is perfect, because the likes of their waterproof-lined pouches are equally suitable for housing your laptop and holding wet swim clothes. We’d happily be seen with any of these items with our children far from sight!

“Such gorgeous designs - and clever products!”