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Maternity and nursing wear that will make every mother look and feel great
There is no getting round it - pregnancy and breastfeeding ask many questions of your wardrobe. First, the beautifully big belly, and then - managing to nurse in comfort, with discretion and feeling stylish (in your own, regular, style). That can be quite the feat!

Step forward, Boob! They offer a patented, innovative collection of nursing wear designed to make every mother look and feel great. Their clever pieces include smart solutions that make everyday life run a little bit smoother. Featuring timeless design and using the finest materials and highest quality production, their products stand up to the daily tolls of motherhood and last a long, long time.

Boob nursing wear was born back in 1999 when Mia Seipel watched her sister nurse her newborn son in a park in Stockholm, waist bare to the icy northern wind. Deciding that it was every woman’s right to nurse in comfort and style, Mia set out to make that a reality and has developed a huge following in the intervening years. Her range has gone from strength to strength and is a great place to look whether you’re seeking swimwear or sweatshirts, leggings or smart dresses, bras or t-shirts.

Boob’s entire collection is made with the greatest respect for both people and the environment. All new styles are made of sustainable materials and certified Standard100 by OEKO-TEX. Above all, these are clothes designed to be the clever pieces you wear, wash and put straight back on again.

Boob Blog Posts

Boob, pregnancy and breastfeeding-friendly fashion from Sweden
Boob is a Stockholm-based maternity label offering an extensive collection of clothes for all stages of motherhood. With clever solutions for double use (being pregnancy and breastfeeding friendly), the fashion goes way beyond 9 months. The great quality even makes them last so long they can be used for other pregnancies or be passed on ...
Breastfeeding-friendly knitwear from Boob Design
As I've written before, I am a big fan of the Boob maternity and nursing products. Their basics are my favourite: I wear the Boob nursing bras daily as well as my merino wool nursing singlet, and I've even discovered the nursing sports bras, which I also love (I'm wearing one as I type, in ...
Clever nursing-friendly clothing from Boob
Can we talk about that awkward transition that happens with your wardrobe when you go from pregnant to breastfeeding? All the comfortable, beautiful dresses you might have worn in pregnancy no longer work for breastfeeding because you'd have to pull them all the way up and over your boobs, revealing everything below to anyone within sight. ...