A personal message…

Dear friends,

A Happy New Year to all of you! It is undeniable: 2021 already has a rocky start… But I hope you can keep your spirits up, and that better times will be upon us very, very soon.

I am writing this post with a personal message, and equal feelings of excitement and sadness. After 13 wonderful years, the time for me has come to leave Babyccino.

The past years of hard work in combination with a busy family, a worldwide health crisis and a house renovation has taken its toll. It is time for me to rest and restore, read and create, spend time with friends and family and explore some exciting new directions I have in my mind.

I have immensely enjoyed all of the years of being part of Babyccino. An idea that originated at my dining table in London, that took form when we moved to Amsterdam. An idea that started small, but quickly became a big part of my life!

Babyccino has become such a beautiful parenting destination, such a strong, supportive community and such a stylish resource of meaningful and sustainable shops. All of them run by talented, dedicated and passionate independent business owners. I am proud of all of the shops that are, and have been, a part of our company. I am proud of Babyccino!

Many of you have been following along for a long time. Some of you I have had the opportunity to meet, some of you have become dear friends. Thank you all, for your enthusiasm, friendship, and your support of Babyccino.

I am also very grateful for our wonderful Babyccino team. Amazing, talented women (and one man!), with whom I have had so much joy working and who all have become personal friends. They inspire me daily with their creativity and wisdom. Special thanks to my friend Nina, for her tireless input and help the past months, and to my insightful friends Kim, Colette and Sarah for their support and loyalty.

Last but not least, thank you dearest Courtney and Emilie — for your friendship, your common sense, and for the many adventures and laughs we have enjoyed together. So many memories were made!

With love,
Xxx Esther


Comments (14)

January 19, 2021

All the best Esther I have been following along since day dot,thanks for sharing,thanks for all the inspiration and I wish you all the best with your next chapter,much love to you and your darling my family x

January 20, 2021

That must have been a though decision. Wishing you joy and happiness along the way.

January 20, 2021

Oh Esther, I’m sure your decision was a hard one! But as much as I am going to miss you here and felt sad the second I read your post, I’m happy for you and excited to what the future holds for you and your beautiful family.

I hope you will stay active on social media a bit because you are such an inspiration for me and I’m sure for many others, too.

Lots of love to you,

January 20, 2021

And thank you for all your insights and inspirations over the years! Your posts have always been a great resource of everything a mother could need – from recipes that became a households favorite to egg cups inspirations. 😉 Thank you!

January 20, 2021

Somehow, I do not like any of the news that I’ve heard so far in 2021. 🙁 – all the best you beautiful soul Esther. Love – your longtime reader.

January 20, 2021

It’s a pity that the founders don’t publish here anymore because we miss you, but I’ve really enjoyed these years with your advice, honesty and your experiences.

I wish you all the best.

January 20, 2021

I am so, so sad!! Esther, you give me hope and inspiration for my family and career and everything. Will Babyccino still continue? I need all the recipe posts and ideas up or save them before they’re taken down!

Katherine Yarbrough
January 20, 2021

Dear Esther,
I have appreciated and applied your parenting advice more than any other since the birth of my twins, almost nine years ago and my third son, six years ago. You have a beautifully empathetic and also no-nonsense voice that has felt like such a trusty guide over the past years, I will remember your cell phone rules, and Friday night movie and nibbles and soup suppers! I will miss your perspective so much, but hope that this change brings you and your family much joy. Thank you for all that you have built and shared.

January 20, 2021

Good luck on your new endeavors! I’ve always enjoyed your posts the most – loved your down-to-earth, sincere and open approach on the many topics you have shared! How lucky those that call you friend are!

January 20, 2021

Esther, this space will be much poorer without you and your family. I have enjoyed your voice and style and strength and family so much! Not to mention all the beautiful photos. I am a mother and grandmother, originally from Austria, now living in the US, and I have followed for a couple of years and have also read some of the older posts. So fun, and so inspiring. Thank you! With love and all good wishes to you and your family. And maybe you could pop in once in a while with a little update? We would love that.

January 23, 2021

It was with a pang of sadness that I read this. It feels like the end of an era. Although my family have out grown Babyccino I still look here occasionally with fondness. I do hope you will continue with an online presence of some sort. I have particularly enjoyed your instagram holiday posts which are inspirational and original and have always been left wanting more when you share snippets of your home renovations. You have a beautiful aesthetic and a lovely voice Esther. Whatever you do I hope it is successful and brings you joy. Good luck. X

January 28, 2021

I will miss your posts! You have a great sense of style and I love your warm, creative, common sense approach to family life. It’s always refreshing and inspiring to read about. It must have been a hard decision at the end of a year that hasn’t been easy for anyone but huge good luck for the future – I hope you will keep readers here posted about what you do next!

February 2, 2021

What a beautiful heartfelt message. You will be immensely missed Esther! I personally will miss your very relatable insightswirh family living, your beautiful craft ideas and deliciously simple recipes. As an Australian who for the last several years has made The Netherlands her home I have also been grateful your explanation of Dutch traditions that have been new to me. Wishing you every success and happiness in your new adventures x

February 3, 2021

Esther, I wish you well but will so miss your thoughtful, curious, and kind hearted voice here. I guess I love the old school blog format rather than just instagram. I too am so curious as to what is going to happen with babyccino and what is next for you.

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