Happy 10th Birthday to Babyccino!

Exactly ten years ago this week, Esther, Emilie and I decided to start a little blog. In the Autumn of 2007, after two years of friendship in London, Emilie moved to Paris and Esther moved to Amsterdam. As new mothers now living in different countries, we wanted to create an online space where we could continue to share our parenting discoveries with each other – from cute products and fun craft projects to travel tips and successful recipes. We decided to call our blog ‘Babyccino’. Esther and I spent an evening learning the basics of Photoshop in a small apartment in Amsterdam and quickly designed a logo with our babies on our laps. And then we wrote our first blog post on October 24th – ten years ago!  Wow!

Here are the photos we had on our ‘about’ page along with illustrations drawn by Michael. (I had to dig these up on an old computer. It’s so fun to see these again!)

What started as an online diary between friends gradually gained traction with other friends and family members. And then, before we knew it, Design Mom and other blogs started linking to us and our audience began to grow! (Meanwhile, I remember people asking me ‘what is a blog??’ when I told them about the project we had started! Isn’t it funny how things have changed?)

In 2009, we turned to a NY-based design team to create a prettier logo and make our little homemade blog look a bit more professional. Keeping the same cityscape theme, they gave us a fancy new look.  We also launched our kid-friendly city guides sharing the best places to visit in our cities.

In 2010, we felt like it was time to expand the Babyccino website. We were aware of the growing number of independent boutiques and brands in the children’s market. These brands were seeking a place to advertise and gain international exposure and we wanted to be able to provide this. We had also witnessed a trend amongst parents: mums no longer wanted to shop on the high street; they wanted to find clothes for their kids that were unique, they wanted to give birthday gifts that no one else had seen before. They were looking for inspiration! Esther, Emilie and I met up in Antwerp and put on our thinking caps for a long weekend planning session (and a few giggles! see above!). That weekend we decided to create a shopping portal — a platform for the boutiques and brands we loved.

Over the past ten years, our little company has grown and evolved so much. In fact, when you look back at all these old photos, the same can be said of the three of us (hairstyles! haha). There was even that silly time we all put on the same lipstick and took photos together. Too funny.

When we launched our shopping portal in 2011, we represented 100 boutiques, and now, six years later, we have worked with more than 750 of the best children’s boutiques from around the world. Additionally, we now have family-friendly city guides for five hip cities, and we host bi-annual ShopUp events in London, NYC and Los Angeles. It’s been a very busy ten years!

At the heart of it all, however, is our friendship and this little blog, updated daily by the three of us and a small handful of wonderfully talented contributors. We’re still doing what we set out to do ten years ago!

What started as a little project between three friends has evolved organically and steadfastly, and we could not be more proud of all that we have accomplished and learned along the way. We’re also so proud of our wonderful team and the amazing women (and one man!) who we work with on a daily basis. It excites us to think what the next ten years will bring.

To celebrate our 10th birthday, we’ll be sharing fun interviews this week with the three of us and some reflections on the past ten years. Thanks for indulging us as we take a little stroll down memory lane… ! A whole DECADE. Wow!

Courtney x


Comments (15)

October 23, 2017

So nice to see all these photos of you 3 over a decade! What a beautiful story of friendship and successful mamas! Huge congrats and to the next 10 years!! XXX

Natalie Walton
October 23, 2017

Congratulations! What a fantastic achievement. And I remember those illos from all those years ago. Doesn’t feel like so long ago! Wishing you all a wonderful week reminiscing. x

October 23, 2017

CONGRATULATIONS! Wow, ten years already? I find it very special how true you three have sticked to your concept, style and basically yourself! Your blog/website is inspirational, personal, unique and I love reading (on) it everyday! (your newsletter is one of the very few I am super happy to receive everyday…;-) Enjoy your anniversary, what you have achieved and your special friendship! Love A.

October 23, 2017

Congratulations!!! So wonderful to work with friends xoxo

Aja Lake
October 23, 2017

A fun 10! Hugs! x

Sarah Gibbons
October 23, 2017

10yrs!? I remember the early days like it was yest. So much love for all of you and what you’re creating. Xx

October 23, 2017

So lovely, in every way. Thank you.

October 23, 2017

Congrats on 10! Also, Courtney you look so great with short hair!!!

October 23, 2017

CONGRATS!!! Great achievement!
I seem to remember there were 4 of you at the beginning but I may be mistaken…

Lucie Lesrebelles
October 23, 2017

Happy birthday to Babyccino! What a wonderfull blog. Congratulations to all of you (and sorry for my english).

October 23, 2017

Yay, congratulations! I’m so happy I stumbled upon your portal 4 years ago, when I was looking for some a bit more original and different clothes for my daughter. I really have liked your blog ever since and obviously your ig feeds too.

Courtney you so should go back to that shoulder lenght bob you had back in London – it suits you amazingly well and really compliments your facial features ❤️

October 23, 2017

Awesome! Would love to read some of these older posts, how about a “best-of” link roundup from the early years!

October 24, 2017

Congratulations! Loved following your progress over the years. You guys don’t age at all!!

October 25, 2017

Happy 10 Years! I discovered your blog in 2012 when I had my first child. I have loved reading your blog and seeing your instagram feeds since then. You three women are so inspiring. The way you share your lives, your values, your cooking, your crafts and all the rest in between has been such a wonderful thing all these years. Love that first logo too!! 🙂 May you always have the support you need to carry on and continue doing what you love. You have created a beautiful community. I’m so grateful for all of it, thank you so much! Xoxo Jen (Vernazza on IG)

October 25, 2017

Congratulations and thank you …..
I have been following your blog since the last 10 years, my son is going to be 10 in March next year, how time flies….
The american pancakes recipe is a Sunday favourite, I have used the travel city guides, I have bought many products recommended on the blog, I have used Kid and Coe recommended by the blog, so many memories coming back to me as I write this…
I just feel very grateful to you 3 for starting it off and giving such lovely little treasures for us readers, there are many blogs out there but yours had a special connection.
I’ve never met any of you but still feel I know you, thank you so so much.
Now my son is older, I don’t follow the blog everyday like I used to but still check in once in a while and when I saw this I knew I had to write in

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