FASHION

Indi Kids — come find them at the ShopUp in NYC!



On first glance, the beautiful indigo-dyed clothing featured above looks like it could come from a local label here in Byron Bay. There is a natural, bohemian vibe to these pretty pieces that looks right at home on the beach, paired with bare feet and happy smiles.

Indi Kids is, however, a Brooklyn-based brand of clothing founded by designer and father, Matt Apirile, and while the pieces he creates are laid-back and effortlessly beautiful, the mission of the brand is more resolute: to honor artisans and their craft through fair wages and consumer education.

Indi is a line of clothing that honors the tradition of natural indigo dyeing and the artisans skilled in techniques like mud resist dyeing, shibori, and woodblock printing. Their goal at Indi is to help keep these traditions alive for generations to come. They’re also committed to giving back — for every garment produced, a portion of the cost is invested in the empowerment of children through Indi’s partnership with girl2b and their artisan communities.

Full of texture and pattern, these items are both special and unique. The loose shapes and comfortable styles also ensure the clothes are infinitely wearable and comfortable — the type of clothing your kids ask to wear.

Indi Kids is taking part in our upcoming ShopUp event in NYC this September 17th & 18th. Please pop by the event, meet the founders of Indi, and check out their beautiful collection in person!

Courtney x


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