Some exciting changes to come…!


We have some really BIG and exciting news – something we’ve been eager to share for months and months…! Babyccino Kids is getting a makeover and we’ll be revealing our spiffy new look tomorrow, the 1st of May!!

After more than a year of hard work behind the scenes, we’re so excited to finally launch a fresh new website. The site will feature an entirely new look and logo, as well as a much better layout and several handy new features. As you can see from the sneak peek above, we’ve also shortened our name from Babyccino Kids to Babyccino. It feels so grown up!

From tomorrow, our blog and shopping portal will be integrated – mixing inspiring editorial content with wonderful shop suggestions and product features. We’ve also made it easier to search by category and to find inspiration in every corner of our site. We still have loads of tweaks to make and exciting new features to come, so please bear with us over the next few weeks while we iron out any kinks.

We can’t wait for you to see it!

Lots of love and happy weekend,
The Babyccino team xx

p.s. A special thanks to SB Studio for their beautiful design work and patience over the past year, to our developer, Sergiu Baluta, who has worked with us since we started 9 years ago and has poured so much time and attention into this big project, and lastly to our wonderful team who have worked extra, extra hard over the past few months.  We feel really lucky to work with such a dedicated team of people! 


Comments (18)

April 30, 2016

The new logo is very generic–I can understand removing kids, but the vespa, buildings, and bench made it special. Why does every website choose a generic font when it redesigns?

April 30, 2016

Very excited to see! I totally understand the need to change. 🙂

April 30, 2016

Looks good, but I did like the little pictures of the buildings etc, that you use. Still, can’t wait to see the new look!

April 30, 2016

So excited to see the new page. But have to agree: The little houses in your Logo were so cute and I just loved the logo! xxx

April 30, 2016

Love the new logo! Fresh, bright & clean looking. Looking forward to seeing your new look.

May 1, 2016

Your old logo was so sweet – hope the blog doesn’t change too much! Would love to see more content from Esther and Mo in London! M x

May 1, 2016

Oooh, I think I liked the old one better!! More unique and memorable in the saturated online world. Just saying 🙂

Sarah Hand
May 2, 2016

I love your new look and site. It’s so easy to navigate and the updated city guides are great – congrats! X

May 2, 2016

The advertising banner at the top of the page swamps the (new) logo. At first, I thought I’d clicked through to a supplier website. I prefer the old look too.

May 2, 2016

Same here, thought it was the site for babaa.

May 2, 2016

Oops, maybe it’s because on my iPad the actual babyccino logo is very small and in regular (red) reading font. On other devices it might have appeared as designed to and the page’s appearance might be quite different.

May 2, 2016

It looks very good, clear and everything easy to find – great job girls!

May 2, 2016

I’m afraid I have to agree with most other comments – I preferred the old site much better.

May 2, 2016

The top advertising banner shouldn’t be bigger than the website header – it made me think I was on the wrong website. Otherwise looking great!

May 2, 2016

I agree with the comment above regarding the advertising banner. I also thought I was on the wrong site. I’m sorry to say I preferred the old site.

Kirsty hartley
May 3, 2016

Gorgeous new site- easy to navigate and so grown up. Well done guys! X

May 4, 2016

Would love to see more content from Emilie – I love her honest style of writing- and Bethie. Sadly the new site does look like it could be Babaa’s homepage, I much preferred the unique style of your old one. it just seems too generic and standard.

Courtney in London
May 6, 2016

Thank you all for your feedback! We are very excited about our new design, but of course we really appreciate your concerns. We have considered all of the design changes very carefully, and as you can imagine, some of the changes have not come easily as we’ve modernised our design in order to make our site more user-friendly and integrated. It’s been a long and gradual process and of course we’ve had time to get used to the new design – we’ve gradually had the time to say goodbye to our old logo and now really like this fresh new look. We want to keep the houses and elements of our old logo as part of our identity and brand, so you will still see them around here and there throughout our website.
With regards to advertising — we make sure to work with a carefully curated selection of shops and brands, whose beautiful imagery we are proud to showcase on our website. Advertising and promotions are part of our business, as they enable us to continue working as hard as we do to provide interesting and inspiring content. We only work with shops and brands we believe in, and we always make sure that these ads look beautiful on our site. Thanks for your continued support. xx

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