Niddle Noddle has long been a favourite London-based online shop — with a super cute selection of toys, gifts, books and clothing for kids. For the past few years, they’ve participated in markets around London and have set up temporary pop-up shops in my North London neighbourhood – always with great success.

So you can imagine how happy I was when they finally decided to set up shop permanently. They now have a gorgeous little boutique in North London’s neighbourhood of Crouch End ( 5 Topsfield Parade, N8 8PR)  and it is crammed full of the most beautiful products. The two owners, Eilidh and Katrine, have a special knack for seeking out unknown brands from around the world and displaying everything so creatively. Many of the brands they sell are exclusive to Niddle Noddle, meaning you won’t find them anywhere else. It’s a great place to pick up a unique gift for a special small person in your life.