willaby, kids fashion

Our friend Annie (from the lovely Brimful shop) recently introduced me to Willaby, a fairly new American brand with the most darling fashion. Willaby is the brainchild of Kim, an artist/designer from Georgia and mother of one, with a great sense of style. Collections are produced locally, ethically and in small quantities, and are just beautifully simple and timeless, while still being decidedly different in their designs and detailing.

willaby, kids fashion

I love her approach to fashion (she has some beautiful tops for ladies too — I can recommend the denim dolman, a shirt I love!). Here are some photos of Ava and Casper in the Atlas mountains in Morocco last week, wearing the blue bonnet and the checked gauze shirt, that looks absolutely darling and is the right mix between relaxed and dressy for little boys.

Willaby is definitely a brand worth having on your radar (thanks, Annie!). Also, check out their lookbook here for some stunning photos.

xxx Esther


Comments (5)

November 4, 2015

I didn’t realise it was Ava at first sight, she is such a model! And Casper, such a little gentleman! Thanks for sharing this beautiful brand with us!

November 4, 2015

Willaby is one of my favorites. So happy to see them here! xx

November 4, 2015


November 6, 2015

I discovered this brand a while back. Completely agree that the clothes are beautiful and well made, waistbands on skirts for example rather than just elastic which to me helps justify a higher price. However, in this case the price is actually very reasonable.

Esther in Amsterdam
November 8, 2015

I agree!

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