There’s something a little bit cheesy about matching mums and daughters outfits, but also something incredibly cute. Definitely cute. And especially these dresses from NYC based label Smokks. : )

Hallie started Smokks a few years ago, after her husband dressed their daughter in her pyjamas for a ballet graduation, while she was away on vacation — because, as he said, he couldn’t deal with all of the buttons, zips and otherwise complicated dresses in his daughter’s wardrobe. I must say this sounds very familiar; my husband would totally do the same thing (or maybe, he would simply dress her in her jeans like he always does). Anyway — Hallie figured there was a market for effortless girls’  clothing: no zips, no buttons, no ribbons. Just a very cute and simple dress, a uniform, almost.

Smokks are, as the name implies, old-fashionedly smocked, but definitely have a modern feel to them. They are, as said, simple, but not actually as simple as it seems. I can tell that a lot of thought went into these dresses! There are deep pockets for treasures. The neckline is wide and comfortable, but flattering. The length (with royal hem) and the low arm hole means these dresses can be worn for years — layered with legging or tights and a cardigan for colder days. They are totally cute for everyday wear and play, but can definitely also be used for more formal occasions.

Hallie messengered over some dresses for our girls to try when we were in NY a few weeks ago. Since her biggest girls’ size is a size 9, she sent over a women’s size S for Sara, which is still a bit big on her… Haha, lucky me! I love it! : )

xxx Esther

PS I love Ava’s curled toes in the photos above. The photos were taken by Sara, by the way — roles reversed!