The man behind the Bugaboo

I read this article today and thought it was really interesting. Courtney, Esther and I all had/have Bugaboos and I actually never thought about how much design, engineering and development goes into designing a push chair! So funny thinking that someone spent years coming up with a concept that I take for granted…

I also thought it was interesting that the Bugaboo was originally designed for men, which is such a clever approach to the buggy market. I will never forget buying our first buggy before Coco was born. We went to this baby section in a big department store in London. In all the sections the women were in charge: picking up breast pumps, outfits and furniture. All sections, apart from the buggy section. There, the dads suddenly came into their own and were testing wheels and suspensions and velocity of all of these buggies, as if they were cars. Hilarious!

– Emilie


Comments (2)

Esther in Amsterdam
June 4, 2013

This is so true, and it made me laugh — men do test and discuss buggies as if they’re talking about the latest Lamborghini! x

June 4, 2013

Haha, I thought that was just my husband!

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