I don’t know about you, but it seems that every single beach holiday we go on, we end up buying a new set of plastic beach toys to keep the kids happy in the sand. We end up leaving the toys behind us… and then who knows whatever happens to them. I try to tell myself that the toys will get passed down to new holidayers and will be played with for years and years. The truth is, they probably end up in a landfill somewhere taking up precious space.

Anyway, if you’re anything like me and feel bad about this plastic beach toys cycle, then look no further. Zoë b Organic has just launched these cute biodegradable beach toys which, if left on the beach, would biodegrade in 2-3 years! Cool, no? Oh, and check out the video on why these beach toys outdo the others. (Very cute.)

x Courtney