FUB collection

I recently discovered the Danish children’s brand, FUB,  which specialises in beautiful, organic cotton and wool knitwear for kids aged 6 mos to 8 years. I love the little details like elbow patches, wooden buttons, and clever accents of colour. I also love that many of the pieces can be worn by girls or boys and can be easily paired together to create whole outfits. And another bonus — the extra fine knitwear is so fine, it nearly feels like exquisite cashmere… and yet, it’s much more affordable and practical. The brand prides itself on making clothes kids can actually play in — my son has a couple FUB jumpers and they really are both beautiful and wearable.

FUB is currently available from Quirky Collective here in the UK (and you can check their stockist info for other places to buy)… but expect to see the brand pop up in many more shops in the coming months!



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