H&M was one of my favorites shops for years and years. On the money, on style and on trend. I didn’t really care that everything fell apart after a few washes.

Over the last few years I have been buying less and less stuff from there. Try as I might, I could rarely find things I wanted. Maybe I have started outgrowing H&M? I must not be the only one, as H&M themselves spotted a gap in the market: a higher end, though still affordable clothing label. And so COS was born.

I love their designs, classic pieces with a modern twist. They are well made and infinitely wearable.

Now, though you cannot find it yet on their website, COS has also brought out a children’s line, reflecting the style of their adult clothes. Cute designs, made out of good quality materials and strong colours and without any logos or fluff you often find on kids clothes…

COS has just opened their first branch in Paris in the wonderful rue des Rosiers. There is a rumour that the designer shops in the same street tried to stop an H&M owned shop to be opened in the same street as them, fearing it would bring down the tone of the street. Instead, they should be worried about losing customers to this new stylish label!

– Emilie