Innocent drinks

September 8, 2008

innocentdrink.jpgWhen I was pregnant in London I was addicted to Innocent smoothies.  My favourite was the yogurt and vanilla one,  and I could not start the day without picking one up before getting on the tube. Interestingly the company was based in the area I was living in, so I would often see the cute Innocent mobile scooting past.

Last year I was sitting in a café in Paris and suddenly saw a familiar site – the innocent scooter! My favourite smoothies had arrived in my favourite city!  Now my daughter is addicted to them. They are super easy to drink, and the packets are easy to recycle, so reasonably environmentally friendly, which is more than one can say for most packaged kids’ drinks.


The design addict in me loves the packaging, which is really cute and cleverly designed. For example,  the list of ingredients on the back of the pack has illustrations of the fruit in the drink so that even my two-year-old understands what she is drinking.

Happy drinking!

– Emilie


Comments (12)

September 8, 2008

i have tasted one of innocent 2 weeks ago, when i was in London…it’s perfect for children!!

September 8, 2008

I love the story behind the company. The founders seem like really cool guys and it seems like a fun company to work for AND the drinks taste yummy too!

September 8, 2008

I know they have a fantastic ethos. I once bought a smoothie that was off and phoned them up to complain (after all they are not cheap). Within 24 hours they sent me 12 fresh drinks as an apology, pretty good, I thought. I hope they survive as it would be great to see more companies like this one flourish.

September 8, 2008

i’ve heard of these (i’m in the us). i have a friend who lives near manchester and she says they’re fab!

September 8, 2008

They are also starting a vegetable box type thing now which I am looking forward to trying very soon. Let me if you’ve tasted it already!

September 8, 2008

I miss those drinks so much, unfortunately they are not for sale in italy!

September 8, 2008

I have not, but a vegetable box type thing sounds really good!

September 8, 2008

I read about the vegetable pots too and am so excited! Neither Ocado or my local Waitrose have them, nor does the Innocent website mention them (my weekend research!), but like what’s been said, great company, good ethos, should deliver.

September 8, 2008

We also LOVE the innocent drinks. I have friends who are friends with the guys who started it. And I remember them telling me about it before they became big! Pretty exciting!

September 9, 2008

To Amanda: Inncocent’s website now references the vegetable pots, have a look:

September 10, 2008

Bonjour Emilie,

merci beaucoup pour cette belle histoire avec nos petits smoothies. N’hesitez pas a passer nous voir dans nos bureaux ( a Paris ou a Londres), on ne vous laissera pas repartir les mains vides.

A bientot,


September 26, 2008

Hey Emilie next time you see that grassy covered scooter call out ‘Matt’. Could just be my hubby (AKA Mr Smoothie) as he zips around Paris on his grassy wheels.

Lucky for us as he often treats us to some delicious Innocent smoothies too!! Our 3 year old son Felix adores them too!!


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