Information For Visitors

The ShopUp brings the online Babyccino curated shopping portal to life. Imagine one room filled with the best independent children’s boutiques: a place where you can step from one charming shop to another picking up unique toys and gifts, stylish clothes & accessories, home decorations and everything in-between. In addition to amazing one-of-a-kind shopping, there are sweet activities to keep your little ones entertained, drinks & nibbles to recharge your shopping batteries, discounts and prizes to win, and lots of fun and inspiration.

Entry to our ShopUp events is completely FREE, and there is no need to register. We look forward to seeing you there!


Information For Visitors

UPCOMING EVENTS

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#TheShopUp London happened a week ago & we cannot wait for the next one! In the meantime you find all our lovely participants of this year's event on our @babyccinokids shopping portal. Head over to be inspired for your Christmas shopping @bigbanglightbox
1 month ago
Santa was busy at #TheShopUp London. Good he could rest on his sofa from @sofadotcom under the gorgeous tent by @thelittletop The gifts his elves brought from @hedgehogshop were a huge hit too
1 month ago
Thanks @umelita for sharing your visit to #TheShopUp You see busy Uzma from @mabelchildofficial with her crew. Makes us really happy to see online boutiques interact with their customers, that's what #TheShopUp is about
1 month ago
#TheShopUp London was not only about shopping but also about meeting people, connecting with one another & being inspired! Thanks to @lpquk and @drinknuva for the tasty food and most delicious infused water( @bigbanglightbox)
1 month ago
A big THANK YOU to our beautiful boutiques, our great sponsors & everyone who came by to mingle & shop! We've had the best time at #TheShopUp London, see lots of photos on the blog, link in profile
1 month ago
And that's a wrap! We're packing down (using all the little help we can) after 2 fabulous days! Big thanks to all of you who made this 4th London Shop Up a success! The gorgeous shops, our amazing sponsors, and most importantly all the families who came over with their adorable kids and babies. We hope you had the best time. Stay tuned for the recap on the blog with lots of great photos! #TheShopUp
1 month ago
Last chance for a @minieditsphoto shoot! Come upstairs! #TheShopUp
1 month ago
The reason why kids enjoy #TheShopUp as much as their parents! Big to @thelittletop!
1 month ago
Do not miss @sweetcase_official maternity suitcases filled with baby first essentials if you're pregnant! #TheShopUp
1 month ago
How COOL is this coloring tablecloth? @littledishuk has a few left and is offering them in their lucky dip! On until 5pm! #TheShopUp
1 month ago