Information For Visitors

The ShopUp brings the online Babyccino curated shopping portal to life. Imagine one room filled with the best independent children’s boutiques: a place where you can step from one charming shop to another picking up unique toys and gifts, stylish clothes & accessories, home decorations and everything in-between. In addition to amazing one-of-a-kind shopping, there are sweet activities to keep your little ones entertained, drinks & nibbles to recharge your shopping batteries, discounts and prizes to win, and lots of fun and inspiration.

Entry to our ShopUp events is completely FREE, and there is no need to register. We look forward to seeing you there!

Information For Visitors




How cool is the minimalist style of this jacket from @mortonandmabel! We can't wait to check out their effortless, unisex options for boys and girls aged 2-12, at our LA #TheShopUp on April 23-24th #TheShopUpLA
6 hours ago
We just @dottydungarees new collection! Shop their classic and timeless dungarees at our London Spring #TheShopUp on May 6-7th!#theshopuplondon
11 hours ago
Come and shop the lovely bows from @hellohadleygirl at #TheShopUp in LA on April 23-24! Simple and beautiful, they're perfect for every outfit#TheShopUpLA
1 day ago
Exactly one month to go! Join us at @thespringsla on April 23 & 24 from 10am-5pm. The event is free and fun for the whole family with over 30 children's boutiques from around the world, sweet activities to keep your little ones entertained, and delicious food and drinks. See you there! #TheShopUp #TheShopUpLA
2 days ago
We've just announced our Spring London ShopUp but we already know that the shopping is going to be GOOD! @mabelchildofficial will be there, and we're always amazed by their most beautiful selection. Mark your calendars: May 6th and 7th #TheShopUp #theshopuplondon
2 days ago
We're so happy that @som_newyork will be at #TheShopUp in LA on April 23-24! From swaddles to bath capes, duvet covers and little scarves, we absolutely love their whole collection and their gorgeous colour palette!
4 days ago
This is really happening! We are SO excited to bring you a Spring edition of the London ShopUp on May 6&7 in East London! If you're a shop and would like to be part of it, contact us through the link in profileLooking forward to hearing from you! #TheShopUp
1 week ago
Lots of style and lots of fun! @marinandmorgan will be at #TheShopUp in LA on April 23-24, come and shop their collection of cool clothing for 2-8 years old!
1 week ago
@city_goats will be at #TheShopup on April 23-24 in LA and we can't wait to put our hands on those beautiful aprons - made of certified organic cotton and dyed with natural plant dyes, they're perfect for baking, woodwork, painting or any creative activities
1 week ago
Check out this effortlessly chic style! Well, this cool sweater has been designed for nursing women And all pieces from @loveallette are designed to last because you will definitely keep on wearing them when you're done nursing! Shop their beautiful collection at #TheShopUp in LA on April 23-24th!
2 weeks ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
3 months ago
Esther shows us her recipe for delicious mint syrup.
5 months ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
5 months ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
8 months ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
10 months ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
1 year ago
Hi guys! Here Bethie and I are showing you how to prepare a super easy dish that your family will love -- a video we bring to you in cooperation with Abel & Cole, deliverer of fabulous food boxes filled to the brim with organic freshness! Here's the list of ingredients:a royal 1 tbsp of olive oil1 butternut squash1 red onion2 red peppers2 garlic cloves4 vine tomatoes150g quinoasea salt & freshly ground pepper300 ml vegetable stock2 tbsp red wine vinegar25g raisins80g black olivesAnd for the garnish:a handful of chervilfeta (optional)Directions:Peel your butternut squash. Cut in half and scoop out the seeds. Chop the flesh into 1cm chunks.Peel and cut the onion into thick slices. Cut the pepper in half and scoop out the seeds and white pith. Chop into bitesized pieces. Peel and thinly slice the garlic. Roughly chop the tomatoes.Rinse the quinoa under cold water to remove any bitterness.Heat 1 tbsp olive oil in a large heavy based pan. Tip in all the veg and quinoa. Pour in the veg stock and the red wine vinegar. Add the raisins and the olives. Season with salt and pepper.Pop on a lid and cook for 30-40 mins until the squash is soft and the sauce thick. Stir every now and then during cooking.Scatter over the chervil (or flat leaf parsley leaves) and serve in warm bowls. Top with crumbled feta if you like!A super colourful, super easy and super delicious dish for taste buds of all ages!Bon appétit!
1 year ago
Here Courtney joins Maureen from Pipsticks ( to show you how to make a Superhero costume, including wristbands, a mask and a superhero cape! This fun and easy DIY is perfect for Halloween or any time your little ones need a costume to match their exciting superhero adventures! For additional info, you can find the DIY for the superhero wristbands on the Pipsticks site here:
1 year ago
We show you what we have in our carry-on bags when we fly. This was filmed in Brooklyn when all three of us where together without our families. Needless to say, we had a lot of fun!
1 year ago
Here we show how to create two French braids in your daughter's hair. Achieve a sweet and classic look with this easy hair tutorial.
1 year ago