Information For Visitors

The ShopUp brings the online Babyccino curated shopping portal to life. Imagine one room filled with the best independent children’s boutiques: a place where you can step from one charming shop to another picking up unique toys and gifts, stylish clothes & accessories, home decorations and everything in-between. In addition to amazing one-of-a-kind shopping, there are sweet activities to keep your little ones entertained, drinks & nibbles to recharge your shopping batteries, discounts and prizes to win, and lots of fun and inspiration.

Entry to our ShopUp events is completely FREE, and there is no need to register. We look forward to seeing you there!


Information For Visitors

UPCOMING EVENTS

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Each blanket, swaddle and bandana bib from @elliefunday features four layers of super soft organic cotton muslin sewn together and is hand-embroidered with the sweetest design. We are thrilled that they will be part of our fabulous shopping selection at #TheShopUp in LA on April 24&24!
1 day ago
Always a big favourite at #TheShopUp: the twirling dresses from @aliceandames! So cute and stylish! We can't wait to see those little ballerinas smiling and dancing at #TheShopUp in LA on April 23&24
4 days ago
We're so happy and honoured to have the elegant, classic style pyjamas from @ilpigiamino at #TheShopUp in LA in April - because they will come all the way from Italy, yay! 🇮🇹
5 days ago
A book club that sends your child a box filled with the very best books, book-themed crafts and complimentary exciting activities - every month? Just amazing! @bearandbudbookclub will be at #TheShopUp in LA on April 23&24, come have a look at their wonderful boxes!
1 week ago
Join us at #TheShopUp in LA to shop the most fashionable, best quality shoe brands from Europe thanks to @munchkinetmoi! (obviously having a crush on those red T-bars right now️)
1 week ago
The stylish, non-toxic and colourful teething jewellery from @thejanuarymoon will be at #TheShopUp in LA on April 23&24 - beautiful and functional, a must have for all new mums!
1 week ago
Are you looking for beautiful dresses for a very special occasion? Make sure you join us at #TheShopUp in LA on April 23&24 - the stunning handmade dresses from @elizabethonjones, full of colour, of detail and of grace (and made in the most luxurious fabrics) are exactly what you need
2 weeks ago
We have a winner! Congratulations to @dabeeeenster who entered our London #TheShopUp survey last December and won a great family ski weekend thanks to our amazing sponsor @powderbyrne!️
2 weeks ago
Now that's the kind of traffic jam we like! @roseandrex always make sure that the toys they select are sustainably made and spark children's engagement. We can't wait to see the wonders they will bring at #TheShopUp in LA!
2 weeks ago
A relaxed, feel-good, sustainable clothing collection for kids? Yes please! Come check out @frankieandava cool style at #TheShopUp in LA on April 23&24!
2 weeks ago