Become a Sponsor

The ShopUp brings Babyccino’s curated shopping portal to life. We take an amazing venue and fill it with up to 50 of the world’s most stylish independent children’s brands and boutiques. It’s two days of shopping at its best, plus delicious food, kids’ activities and fun for the entire family.

The ShopUp attracts a community of international, like-minded parents seeking the very best for their families. They come to shop and to keep abreast of the latest trends in the children’s market, discovering unique and stylish products and services -- the ultimate audience for brands hoping to reach in-the-know families.

We give selected brands the opportunity to sponsor The ShopUp Los Angeles, New York and/or London and create custom packages for each partner to give maximum exposure to their brand. Join us!


Are you interested in sponsoring the ShopUp?
Wonderful!  Please fill out this form.

If you’d like to know more or have any questions please get in touch using the contact form or write to

I am interested to become:
Babyccino Member Shop
Choose if you just want to advertise on our portal and blog.
Babyccino Member & Shop Up Vendor
Choose if you want to become a Babyccino member and be a vendor during our Shop Up events.
Shop Up Sponsor
Choose if you want to sponsor our Shop Up events (Babyccino membership is optional)
I am interested in these Shop Up locations:
Must start with http://



Check out this Little Explorer bundle from @lilbellies - a must have to every curious child who wants to connect with nature! Get one on April 23&24 at #TheShopUp in LA (and mums, don't miss their collection of enamelware and linen homewares - they're simply gorgeous)
1 day ago
Each blanket, swaddle and bandana bib from @elliefunday features four layers of super soft organic cotton muslin sewn together and is hand-embroidered with the sweetest design. We are thrilled that they will be part of our fabulous shopping selection at #TheShopUp in LA on April 24&24!
4 days ago
Always a big favourite at #TheShopUp: the twirling dresses from @aliceandames! So cute and stylish! We can't wait to see those little ballerinas smiling and dancing at #TheShopUp in LA on April 23&24
1 week ago
We're so happy and honoured to have the elegant, classic style pyjamas from @ilpigiamino at #TheShopUp in LA in April - because they will come all the way from Italy, yay! 🇮🇹
1 week ago
A book club that sends your child a box filled with the very best books, book-themed crafts and complimentary exciting activities - every month? Just amazing! @bearandbudbookclub will be at #TheShopUp in LA on April 23&24, come have a look at their wonderful boxes!
2 weeks ago
Join us at #TheShopUp in LA to shop the most fashionable, best quality shoe brands from Europe thanks to @munchkinetmoi! (obviously having a crush on those red T-bars right now️)
2 weeks ago
The stylish, non-toxic and colourful teething jewellery from @thejanuarymoon will be at #TheShopUp in LA on April 23&24 - beautiful and functional, a must have for all new mums!
2 weeks ago
Are you looking for beautiful dresses for a very special occasion? Make sure you join us at #TheShopUp in LA on April 23&24 - the stunning handmade dresses from @elizabethonjones, full of colour, of detail and of grace (and made in the most luxurious fabrics) are exactly what you need
2 weeks ago
We have a winner! Congratulations to @dabeeeenster who entered our London #TheShopUp survey last December and won a great family ski weekend thanks to our amazing sponsor @powderbyrne!️
2 weeks ago
Now that's the kind of traffic jam we like! @roseandrex always make sure that the toys they select are sustainably made and spark children's engagement. We can't wait to see the wonders they will bring at #TheShopUp in LA!
2 weeks ago