Become a Sponsor

The ShopUp brings Babyccino’s curated shopping portal to life. We take an amazing venue and fill it with up to 50 of the world’s most stylish independent children’s brands and boutiques. It’s two days of shopping at its best, plus delicious food, kids’ activities and fun for the entire family.

The ShopUp attracts a community of international, like-minded parents seeking the very best for their families. They come to shop and to keep abreast of the latest trends in the children’s market, discovering unique and stylish products and services -- the ultimate audience for brands hoping to reach in-the-know families.

We give selected brands the opportunity to sponsor The ShopUp Los Angeles, New York and/or London and create custom packages for each partner to give maximum exposure to their brand. Join us!


Are you interested in sponsoring the ShopUp?
Wonderful!  Please fill out this form.

If you’d like to know more or have any questions please get in touch using the contact form or write to

I am interested to become:
Babyccino Member Shop
Choose if you just want to advertise on our portal and blog.
Babyccino Member & Shop Up Vendor
Choose if you want to become a Babyccino member and be a vendor during our Shop Up events.
Shop Up Sponsor
Choose if you want to sponsor our Shop Up events (Babyccino membership is optional)
I am interested in these Shop Up locations:
Must start with http://



Who doesn't adore baby elephants? Jumbito is a charming toy cot from @jumboandfriends, perfect for your child’s teddies and other toys. And the best part: those toy cots have interchangeable animal faces so your kids can turn their Jumbito into a Zorro in no time! Come and adopt your Jumbito at #TheShopUp in London on May 6-7th!#theshopupLondon
1 hour ago
The collection of beautiful and simple children's clothing from @mabokids will be at #TheShopUp in LA on April 23-24 and we're so excited about it! We love their classic striped shirts and playful leggings, their adorable little baby rompers and sweet dresses, all in gorgeous fabrics and colours. It will hard to choose (but do we have to?)#TheShopUpLA
18 hours ago
The super cool, fun and funky pieces (featuring specially commissioned designs by London illustrators!) from @wellgroundedkids will be at #TheShopUp in London on May 6th-7th! Don't miss them, it's not often that you can find easy to wear, easy to move in clothes with cool fantasy-filled illustrations#theshopupLondon
1 day ago
@omibianatural make clothes of the highest style and quality but also pays maximum respect to the people, places and natural processes involved along the way. We're so happy that they will bring their beautiful Spring collection at our London #TheShopUp on May 6-7th! #theshopupLondon
2 days ago
The stunning heirloom blankets from @willabyclothier will be at #TheShopUp in LA on April 23-24th and we couldn't be happier about it! They're perfect for newborns, and are designed to last and be passed on to little siblings - so that's a good reason to get one (or more), right?#TheShopUpLA
2 days ago
No more compromise! The leather bags from @kerikitbags are as stylish as a designer bag, but with all the functionality you could wish for when you have a baby - room for bottles, separate pockets for your keys and purse as well as your little one’s nappies, dummies and food! Join us at #TheShopUp in London on May 6-7th to get yours!#theshopuplondon
2 days ago
Make sure to check out @antipodream range at #TheShopUp in London on May 6-7th - their selection of kids bedding and décor brings happy pop touches to your kids' space, perfect If you like bright colours and bold prints!#theshopuplondon
3 days ago
How cool is the minimalist style of this jacket from @mortonandmabel! We can't wait to check out their effortless, unisex options for boys and girls aged 2-12, at our LA #TheShopUp on April 23-24th #TheShopUpLA
4 days ago
We just @dottydungarees new collection! Shop their classic and timeless dungarees at our London Spring #TheShopUp on May 6-7th!#theshopuplondon
4 days ago
Come and shop the lovely bows from @hellohadleygirl at #TheShopUp in LA on April 23-24! Simple and beautiful, they're perfect for every outfit#TheShopUpLA
5 days ago
Check out the cool vibes of our Shop Up event in London in December!
1 day ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
3 months ago
Esther shows us her recipe for delicious mint syrup.
5 months ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
5 months ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
8 months ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
10 months ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
1 year ago
Hi guys! Here Bethie and I are showing you how to prepare a super easy dish that your family will love -- a video we bring to you in cooperation with Abel & Cole, deliverer of fabulous food boxes filled to the brim with organic freshness! Here's the list of ingredients:a royal 1 tbsp of olive oil1 butternut squash1 red onion2 red peppers2 garlic cloves4 vine tomatoes150g quinoasea salt & freshly ground pepper300 ml vegetable stock2 tbsp red wine vinegar25g raisins80g black olivesAnd for the garnish:a handful of chervilfeta (optional)Directions:Peel your butternut squash. Cut in half and scoop out the seeds. Chop the flesh into 1cm chunks.Peel and cut the onion into thick slices. Cut the pepper in half and scoop out the seeds and white pith. Chop into bitesized pieces. Peel and thinly slice the garlic. Roughly chop the tomatoes.Rinse the quinoa under cold water to remove any bitterness.Heat 1 tbsp olive oil in a large heavy based pan. Tip in all the veg and quinoa. Pour in the veg stock and the red wine vinegar. Add the raisins and the olives. Season with salt and pepper.Pop on a lid and cook for 30-40 mins until the squash is soft and the sauce thick. Stir every now and then during cooking.Scatter over the chervil (or flat leaf parsley leaves) and serve in warm bowls. Top with crumbled feta if you like!A super colourful, super easy and super delicious dish for taste buds of all ages!Bon appétit!
1 year ago
Here Courtney joins Maureen from Pipsticks ( to show you how to make a Superhero costume, including wristbands, a mask and a superhero cape! This fun and easy DIY is perfect for Halloween or any time your little ones need a costume to match their exciting superhero adventures! For additional info, you can find the DIY for the superhero wristbands on the Pipsticks site here:
1 year ago
We show you what we have in our carry-on bags when we fly. This was filmed in Brooklyn when all three of us where together without our families. Needless to say, we had a lot of fun!
1 year ago