I am a visitor. Do I have to register anywhere?

Entry to our ShopUp events is completely FREE, and there is no need to register. We look forward to seeing you there!

How can I participate in the ShopUp as a vendor?

Participation for shops is limited to members of our shopping portal. If you would like to take part in our ShopUp events, please fill out this form to apply for membership. (Annual membership on our portal costs £300.) Once you are a member, you can sign up for upcoming events through our website.

When can I sign up?

We usually announce registration for each event at least 3 months prior to the event. Please follow our ShopUp Instagram feed for news and announcements.

How do I sign up?

Members can log in to their profile page of our website and visit the ‘Order’ page.  Upcoming ShopUp events will be listed on the second page of the ordering process, listed under ‘Events’. Please select your booth option and continue to the confirmation and payment page.

What is included in the sign-up fee?

For standard booth placements we will provide the wooden house-shaped backdrop, which includes a wooden sign at the top of the house with your shop’s name.  We also provide a trestle table, a white cotton tablecloth and two chairs. The size of the booth is roughly 2 x 2.5 meters (6 x 8 feet). Economy booths don’t have the wooden backdrop and the booth size is roughly half the size of the standard booth. We will provide a wooden sign post with your shop’s name, and a small folding table and chair. (In both cases, you are welcomed to bring in a display rack or additional small display furniture. Please speak with the team if you have questions.)

How many booths do you have available?

It depends on the city and each of our venues, but we usually have enough space for roughly 30 shops. Placements always book up quickly and we sell out prior to every event.  We recommend signing up ASAP to avoid disappointment.

Can I share a booth with another shop?

Unfortunately, we don’t allow booth sharing. If the fee is too high for you at this time, please consider the economy booth option.

I am a blogger or member of the press. How can I get involved?

Thank you for your interest! We would love to collaborate. We often hold special events for bloggers and influencers, and we’re also open to cross-promotion or any ideas you may have. Please get in touch if you would like to work together. You can email us at:



Each blanket, swaddle and bandana bib from @elliefunday features four layers of super soft organic cotton muslin sewn together and is hand-embroidered with the sweetest design. We are thrilled that they will be part of our fabulous shopping selection at #TheShopUp in LA on April 24&24!
1 day ago
Always a big favourite at #TheShopUp: the twirling dresses from @aliceandames! So cute and stylish! We can't wait to see those little ballerinas smiling and dancing at #TheShopUp in LA on April 23&24
4 days ago
We're so happy and honoured to have the elegant, classic style pyjamas from @ilpigiamino at #TheShopUp in LA in April - because they will come all the way from Italy, yay! 🇮🇹
5 days ago
A book club that sends your child a box filled with the very best books, book-themed crafts and complimentary exciting activities - every month? Just amazing! @bearandbudbookclub will be at #TheShopUp in LA on April 23&24, come have a look at their wonderful boxes!
1 week ago
Join us at #TheShopUp in LA to shop the most fashionable, best quality shoe brands from Europe thanks to @munchkinetmoi! (obviously having a crush on those red T-bars right now️)
1 week ago
The stylish, non-toxic and colourful teething jewellery from @thejanuarymoon will be at #TheShopUp in LA on April 23&24 - beautiful and functional, a must have for all new mums!
1 week ago
Are you looking for beautiful dresses for a very special occasion? Make sure you join us at #TheShopUp in LA on April 23&24 - the stunning handmade dresses from @elizabethonjones, full of colour, of detail and of grace (and made in the most luxurious fabrics) are exactly what you need
2 weeks ago
We have a winner! Congratulations to @dabeeeenster who entered our London #TheShopUp survey last December and won a great family ski weekend thanks to our amazing sponsor @powderbyrne!️
2 weeks ago
Now that's the kind of traffic jam we like! @roseandrex always make sure that the toys they select are sustainably made and spark children's engagement. We can't wait to see the wonders they will bring at #TheShopUp in LA!
2 weeks ago
A relaxed, feel-good, sustainable clothing collection for kids? Yes please! Come check out @frankieandava cool style at #TheShopUp in LA on April 23&24!
2 weeks ago