I am a visitor. Do I have to register anywhere?

Entry to our ShopUp events is completely FREE, and there is no need to register. We look forward to seeing you there!

How can I participate in the ShopUp as a vendor?

Participation for shops is limited to members of our shopping portal. If you would like to take part in our ShopUp events, please fill out this form to apply for membership. (Annual membership on our portal costs £200.) Once you are a member, you can sign up for upcoming events through our website.

When can I sign up?

We usually announce registration for each event at least 3 months prior to the event. Please follow our ShopUp Instagram feed for news and announcements.

How do I sign up?

Members can log in to their profile page of our website and visit the ‘Order’ page.  Upcoming ShopUp events will be listed on the second page of the ordering process, listed under ‘Events’. Please select your booth option and continue to the confirmation and payment page.

What is included in the sign-up fee?

For standard booth placements we will provide the wooden house-shaped backdrop, which includes a wooden sign at the top of the house with your shop’s name.  We also provide a trestle table, a white cotton tablecloth and two chairs. The size of the booth is roughly 2 x 2.5 meters (6 x 8 feet). Economy booths don’t have the wooden backdrop and the booth size is roughly half the size of the standard booth. We will provide a wooden sign post with your shop’s name, and a small folding table and chair. (In both cases, you are welcomed to bring in a display rack or additional small display furniture. Please speak with the team if you have questions.)

How many booths do you have available?

It depends on the city and each of our venues, but we usually have enough space for roughly 30 shops. Placements always book up quickly and we sell out prior to every event.  We recommend signing up ASAP to avoid disappointment.

Can I share a booth with another shop?

Unfortunately, we don’t allow booth sharing. If the fee is too high for you at this time, please consider the economy booth option.

I am a blogger or member of the press. How can I get involved?

Thank you for your interest! We would love to collaborate. We often hold special events for bloggers and influencers, and we’re also open to cross-promotion or any ideas you may have. Please get in touch if you would like to work together. You can email us at:



#TheShopUp London happened a week ago & we cannot wait for the next one! In the meantime you find all our lovely participants of this year's event on our @babyccinokids shopping portal. Head over to be inspired for your Christmas shopping @bigbanglightbox
1 month ago
Santa was busy at #TheShopUp London. Good he could rest on his sofa from @sofadotcom under the gorgeous tent by @thelittletop The gifts his elves brought from @hedgehogshop were a huge hit too
1 month ago
Thanks @umelita for sharing your visit to #TheShopUp You see busy Uzma from @mabelchildofficial with her crew. Makes us really happy to see online boutiques interact with their customers, that's what #TheShopUp is about
1 month ago
#TheShopUp London was not only about shopping but also about meeting people, connecting with one another & being inspired! Thanks to @lpquk and @drinknuva for the tasty food and most delicious infused water( @bigbanglightbox)
1 month ago
A big THANK YOU to our beautiful boutiques, our great sponsors & everyone who came by to mingle & shop! We've had the best time at #TheShopUp London, see lots of photos on the blog, link in profile
1 month ago
And that's a wrap! We're packing down (using all the little help we can) after 2 fabulous days! Big thanks to all of you who made this 4th London Shop Up a success! The gorgeous shops, our amazing sponsors, and most importantly all the families who came over with their adorable kids and babies. We hope you had the best time. Stay tuned for the recap on the blog with lots of great photos! #TheShopUp
1 month ago
Last chance for a @minieditsphoto shoot! Come upstairs! #TheShopUp
1 month ago
The reason why kids enjoy #TheShopUp as much as their parents! Big to @thelittletop!
1 month ago
Do not miss @sweetcase_official maternity suitcases filled with baby first essentials if you're pregnant! #TheShopUp
1 month ago
How COOL is this coloring tablecloth? @littledishuk has a few left and is offering them in their lucky dip! On until 5pm! #TheShopUp
1 month ago