About Shop Up

About Shop Up

We’d love to take credit for the concept of our ShopUp events, but really it was our boutiques who asked for it, followed by demand from our readers.

 

Our shops and brands, many which operate solely online, wanted the opportunity to have a physical presence to sell their wares. They wanted to reach our loyal community of parents who appreciate quality and who support independent brands and businesses. They wanted to connect to their customers in person and have the chance to seek feedback on their products.

 

We also received numerous emails from readers asking us for shopping events where they could find a wide selection of stylish children’s brands and shops all under one roof. Not just a pop-up shop, but a pop-up emporium filled with beautiful brands and products you can’t find on the high street.

 

The seed was planted. And we helped it grow!

 

In 2013, we hosted our first ShopUp event in Primrose Hill, London, bringing together 25 independent boutiques. That first event was a success – not just for our shops and visitors, but also for us to meet our readers and witness the connections it brought to our online community.  

 

In 2015, following the success of two events in London, we hosted the ShopUp in Brooklyn, New York, and in 2016 we brought the ShopUp to Los Angeles. We now host annual events in all three cities at different points throughout the year.

 

In addition to unbeatable shopping and inspiration, we also bring in fun activities to keep the little ones happy, gourmet food and drinks to keep you fuelled, and the chance to win fun prizes in support of our designated charities. It is always a super fun family day out.

 

We hope to see you at the next one!

 xxx Courtney, Esther & Emilie

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#TheShopUp London happened a week ago & we cannot wait for the next one! In the meantime you find all our lovely participants of this year's event on our @babyccinokids shopping portal. Head over to be inspired for your Christmas shopping @bigbanglightbox
1 month ago
Santa was busy at #TheShopUp London. Good he could rest on his sofa from @sofadotcom under the gorgeous tent by @thelittletop The gifts his elves brought from @hedgehogshop were a huge hit too
1 month ago
Thanks @umelita for sharing your visit to #TheShopUp You see busy Uzma from @mabelchildofficial with her crew. Makes us really happy to see online boutiques interact with their customers, that's what #TheShopUp is about
1 month ago
#TheShopUp London was not only about shopping but also about meeting people, connecting with one another & being inspired! Thanks to @lpquk and @drinknuva for the tasty food and most delicious infused water( @bigbanglightbox)
1 month ago
A big THANK YOU to our beautiful boutiques, our great sponsors & everyone who came by to mingle & shop! We've had the best time at #TheShopUp London, see lots of photos on the blog, link in profile
1 month ago
And that's a wrap! We're packing down (using all the little help we can) after 2 fabulous days! Big thanks to all of you who made this 4th London Shop Up a success! The gorgeous shops, our amazing sponsors, and most importantly all the families who came over with their adorable kids and babies. We hope you had the best time. Stay tuned for the recap on the blog with lots of great photos! #TheShopUp
1 month ago
Last chance for a @minieditsphoto shoot! Come upstairs! #TheShopUp
1 month ago
The reason why kids enjoy #TheShopUp as much as their parents! Big to @thelittletop!
1 month ago
Do not miss @sweetcase_official maternity suitcases filled with baby first essentials if you're pregnant! #TheShopUp
1 month ago
How COOL is this coloring tablecloth? @littledishuk has a few left and is offering them in their lucky dip! On until 5pm! #TheShopUp
1 month ago