About Shop Up

About Shop Up

We’d love to take credit for the concept of our ShopUp events, but really it was our boutiques who asked for it, followed by demand from our readers.

 

Our shops and brands, many which operate solely online, wanted the opportunity to have a physical presence to sell their wares. They wanted to reach our loyal community of parents who appreciate quality and who support independent brands and businesses. They wanted to connect to their customers in person and have the chance to seek feedback on their products.

 

We also received numerous emails from readers asking us for shopping events where they could find a wide selection of stylish children’s brands and shops all under one roof. Not just a pop-up shop, but a pop-up emporium filled with beautiful brands and products you can’t find on the high street.

 

The seed was planted. And we helped it grow!

 

In 2013, we hosted our first ShopUp event in Primrose Hill, London, bringing together 25 independent boutiques. That first event was a success – not just for our shops and visitors, but also for us to meet our readers and witness the connections it brought to our online community.  

 

In 2015, following the success of two events in London, we hosted the ShopUp in Brooklyn, New York, and in 2016 we brought the ShopUp to Los Angeles. We now host annual events in all three cities at different points throughout the year.

 

In addition to unbeatable shopping and inspiration, we also bring in fun activities to keep the little ones happy, gourmet food and drinks to keep you fuelled, and the chance to win fun prizes in support of our designated charities. It is always a super fun family day out.

 

We hope to see you at the next one!

 xxx Courtney, Esther & Emilie

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Exactly one month to go! Join us at @thespringsla on April 23 & 24 from 10am-5pm. The event is free and fun for the whole family with over 30 children's boutiques from around the world, sweet activities to keep your little ones entertained, and delicious food and drinks. See you there! #TheShopUp #TheShopUpLA
1 day ago
We've just announced our Spring London ShopUp but we already know that the shopping is going to be GOOD! @mabelchildofficial will be there, and we're always amazed by their most beautiful selection. Mark your calendars: May 6th and 7th #TheShopUp #theshopuplondon
1 day ago
We're so happy that @som_newyork will be at #TheShopUp in LA on April 23-24! From swaddles to bath capes, duvet covers and little scarves, we absolutely love their whole collection and their gorgeous colour palette!
3 days ago
This is really happening! We are SO excited to bring you a Spring edition of the London ShopUp on May 6&7 in East London! If you're a shop and would like to be part of it, contact us through the link in profileLooking forward to hearing from you! #TheShopUp
6 days ago
Lots of style and lots of fun! @marinandmorgan will be at #TheShopUp in LA on April 23-24, come and shop their collection of cool clothing for 2-8 years old!
1 week ago
@city_goats will be at #TheShopup on April 23-24 in LA and we can't wait to put our hands on those beautiful aprons - made of certified organic cotton and dyed with natural plant dyes, they're perfect for baking, woodwork, painting or any creative activities
1 week ago
Check out this effortlessly chic style! Well, this cool sweater has been designed for nursing women And all pieces from @loveallette are designed to last because you will definitely keep on wearing them when you're done nursing! Shop their beautiful collection at #TheShopUp in LA on April 23-24th!
2 weeks ago
@egemgem is so good at selecting the best range of kids clothing and accessories (like this mustard baby outfit from @ryleeandcru) They will be at #TheShopUp in LA on April 23-24 and we can't wait to see their fabulous finds from around the world!
2 weeks ago
The whole collection from @goatmilknyc is made of 100% organic, pre-washed cotton and produced with a resolute commitment to quality, fair trade and the environment.We're lucky to host such wonderful brands at #TheShopUp LA! Come for the best shopping on April 3&4!
3 weeks ago
We've always wanted to check out Little Bean shop (@littlebeanshop) in person, so we couldn't be happier that they will bring their colourful and fun selection of cool gifts, accessories and clothing at #TheShopUp in LA on April 23&24!
3 weeks ago
Our 2nd live shopping event in Brooklyn was amazing! Great shopping, delicious treats, tons of kids activities and a super cool family photo booth!
3 months ago
Esther shows us her recipe for delicious mint syrup.
5 months ago
Our live shopping event in London at Chelsea Old Town Hall in 2015 was a big success and so much fun.
5 months ago
Here we show you how to harvest rhubarb from the garden, and make it into a delicious compote. If you make oatmeal at the same time, you have made a delicious and nutritious breakfast that your family will love! (Ours do!)
8 months ago
This gym bag is such a fun and easy project, also for beginners this is a nice sewing project. Esther, Emilie and the kids had so much fun going to the market choosing all the supplies. The fabrics from Little Cube are the cutest!
10 months ago
Our first live shopping event in Brooklyn was a great success. We loved seeing the best boutiques under one roof, combined with great food and fun activities...and some dancing! Hope to see everyone this year again on September 18th & 19th at 501 Union, 501 Union Street in Brooklyn.
1 year ago
Hi guys! Here Bethie and I are showing you how to prepare a super easy dish that your family will love -- a video we bring to you in cooperation with Abel & Cole, deliverer of fabulous food boxes filled to the brim with organic freshness! Here's the list of ingredients:a royal 1 tbsp of olive oil1 butternut squash1 red onion2 red peppers2 garlic cloves4 vine tomatoes150g quinoasea salt & freshly ground pepper300 ml vegetable stock2 tbsp red wine vinegar25g raisins80g black olivesAnd for the garnish:a handful of chervilfeta (optional)Directions:Peel your butternut squash. Cut in half and scoop out the seeds. Chop the flesh into 1cm chunks.Peel and cut the onion into thick slices. Cut the pepper in half and scoop out the seeds and white pith. Chop into bitesized pieces. Peel and thinly slice the garlic. Roughly chop the tomatoes.Rinse the quinoa under cold water to remove any bitterness.Heat 1 tbsp olive oil in a large heavy based pan. Tip in all the veg and quinoa. Pour in the veg stock and the red wine vinegar. Add the raisins and the olives. Season with salt and pepper.Pop on a lid and cook for 30-40 mins until the squash is soft and the sauce thick. Stir every now and then during cooking.Scatter over the chervil (or flat leaf parsley leaves) and serve in warm bowls. Top with crumbled feta if you like!A super colourful, super easy and super delicious dish for taste buds of all ages!Bon appétit!
1 year ago
Here Courtney joins Maureen from Pipsticks (www.pipsticks.com) to show you how to make a Superhero costume, including wristbands, a mask and a superhero cape! This fun and easy DIY is perfect for Halloween or any time your little ones need a costume to match their exciting superhero adventures! For additional info, you can find the DIY for the superhero wristbands on the Pipsticks site here: http://pipsticks.com/blogs/news/tagged/superhero
1 year ago
We show you what we have in our carry-on bags when we fly. This was filmed in Brooklyn when all three of us where together without our families. Needless to say, we had a lot of fun!
1 year ago
Here we show how to create two French braids in your daughter's hair. Achieve a sweet and classic look with this easy hair tutorial.
1 year ago