Innovative, safe and fun products for babies!

Region: United Kingdom
Whitestep’s mission is to search throughout the wide, wide world (Switzerland, Denmark, the Middle East) for the latest, most innovative products. And of course all of those cool and trendy finds must be manufactured by companies which wont compromise on quality and safety standards.
We love what they've come up with thus far : a great collection of handy feeding, weaning, playing and bathing essentials. Have you seen the Flexibath yet? We are big fans -- foldable baby bath... it doesn't get much more innovative than that!

For babies up to three years old.
you might also like


An eclectic range of fab toys and textiles


Stylish & UV-protective children's eyewear

Stuck On You

Personalised name labels & gifts


Super stylish kid's furniture and decor

Smitten for the Wee Generation

Toys for a magical childhood