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Hand dyed and block-printed fabrics make this a luxurious, one-of-a-kind collection...
Velveteen specialises in using hand dyed and block-printed fabrics to create luxurious and beautiful prints that are unique to Velveteen. The dusty pinks and melons provide the backdrop for beautifully hand-printed gold stars and flowers in some of the collections' signature pieces, whilst charcoal greys and silvery blues bring a carefree yet sophisticated feel to the collection.
We love their timeless yet carefree pieces -- the pretty blouses, the sweet little bloomers, the harem pants and gorgeous, easy-to-wear dresses. Oh, and don't get us started about the little baby onesies. Gorgeous!
This is a brand which combines timeless elegance with exquisite craftsmanship, and we are excited to see how it evolves (boys clothes coming soon!).

Velveteen Blog Posts

Velveteen, a pretty collection and now on sale!
Velveteen is a brand we've known and loved for a long time. Each season we make sure to check out their upcoming collections at Playtime, and we've enjoyed watching this brand grow over the last few years, getting better and better each season. Their current Spring/Summer collection is definitely our favourite one yet! How pretty are ...