Less is more!
The collection at Popupshop is like no other: think basic and classic, think easy to wear, think mix and match simplicity. Find innovative lines, sustainable and organic fabrics in neutral colours, and simple pieces for everyone. These are clothes your kids will feel comfortable in, clothes they can play in, clothes you'll inevitably go back to over and over again, because they go with everything and will last for years.
Think always-in-style fashion -- PopUpsop -- we can't get enough!