home :: new


Louis le Sec

Functional and adorable bedlinen, 100% waterproof!

Room To Bloom

Interior design exclusively for children

AXL Brand

Understated elegance with a modern aesthetic


Gorgeous SurPyjamas for rest and play

Home Grown Books

Gorgeous, art-based books for beginner readers

Baby & Me

A stylish parenting magazine for London families

Odette Williams

Fun and functional when it comes to play


Handcrafted, playful clothes and accessories

Imagination Adventures

Stunning books everyone will love

un elefantino a pois

Natural, eco-friendly clothing


Fab picks for the cool kids!


Bright, beautiful nursery prints

Smitten for the Wee Generation

Toys for a magical childhood

Luez Design and Play

Colourful, fun and simple modern designs

Hop Toy Shop

Unique toys for kids of every age!


Precious jewellery with a symbolic, protective nature

Desmond Elephant

Fun, functional and unisex clothing

Little Lelia

Vibrancy for your child


Scandinavian style in this cheerful Spanish shop!


Colourful, gender-neutral clothes with fun graphics

Toadstool Parties

Party-planning service for people of all ages

Harriet Hare

Beautiful & timeless bed linens and accessories


Cheerful wool rugs for babies & kids

Cappies and Lanas

Handmade from traditional African fabrics

NAÏF. Quality Baby Care

Natural and nurturing baby skincare products