Autumn is definitely upon us here in Amsterdam, so it was about time to get new shoes for my kids! And I succeeded very well at the new Dutch children’s shoe brand De Vries. Lilian, the designer and owner behind the brand, came up with one of the most clever (and cool!) concepts I’ve heard about in a long time.
When doing research for her new business, she brought all existing shoe types back to 10 ‘archetypes’ of shoes. These shoe styles vary from number 0, the sandal, to number 4, and 5, the trainer and the desert shoe, to the low and tall boots, number 8 and 9. (You can see all the ten shoe styles she came up with here.) And very aptly, she stamped the shoe style number on the back of the shoe, with a wink to the old fashioned bowling shoe.
Reducing the collection to these 10 archetype shoe styles, assures the De Vries collection of shoes is no-nonsense and classic in essence. But the cool stamped number on the back, in combination with fun variations within each style (like cool coloured leather and funky details like bright coloured zippers, elastic and laces), make these shoes ever so hip and trendy.
A last word on quality: all the De Vries shoes are manufactured in Portugal and have stitched through crepe soles, sturdy leather on the outside and gentle, soft leather on the inside. The shoes have a good and stable fit and are designed to last long: both in style as in quality.
PS Check out our ‘Shoes’ Top Ten here!