Soeur is a French brand that is aimed at young girls who are not quite adult yet. But their collection is so lovely and relaxed, I actually buy Soeur for myself (I always reckon I can give it to my girls later and call it vintage). I think the designers are onto something, they are making woman feel super young because they get to buy children’s clothes!
This summer the collection has a real bohemian feel — little embroideries and scarves and prints. So cute!