Lego Friends Series

I love Lego and I bet there isn’t anyone out there who doesn’t like it.  Well apart from cursing it when you stand on a rogue piece that didn’t get put away and you look down and can’t believe that a little square of plastic can cause such pain!  Anyway… there is no need to write about how cool Lego is.

But let me tell you how shocked I was when I was introduced to the new Friends range. This is a range that they recently brought out for girls. Now I’m not sure who came up with the names for these people but it’s like they looked at my life!!  The names of the ‘friends’ are Stephanie (me) Andrea (my sister) Olivia (my sister Andrea’s daughter), Mia (my daughter) and Emma (my best friend)!!!!How weird is that?  I prefer the original Lego though and the style of the original Lego people.  What do you think of the new range?

Steph xo

23 COMMENTS - Add your own

1. Mo | March 7, 2012 | Reply

I’ve read a lot about this new range and … just the pictures … and I’m really dissapointed. I love legos, but this is so beyond the gender-neutrality that I’ve always thought was the mark of Lego that I’m beyond words. Really, couldn’t they just make simple lego figurines, but have more female charachters. And instead of having a whole line for girls, couldn’t they just put some pink legos in every box? O tempora, o mores!

2. Steph | March 7, 2012 | Reply

Completely agree, what is up with having to make lego gender specific??! I bet we aren’t the only ones disappointed by this latest development.

3. Esther in Amsterdam | March 7, 2012 | Reply

I definitely prefer the old ’square’ ones!! Lego is supposed to be square, not round with a lot of detail. And yes, I agree on the gender issue. Totally. xxx

4. Lucila | March 7, 2012 | Reply

It’s interesting that most comments so far point to Lego being non-gender specific – well, the company was actually coming under fire for catering only for boys! Guess there’s no way to keep everyone happy… I recommend this article: http://www.businessweek.com/magazine/lego-is-for-girls-12142011.html. Aside from the Lego debate, it has some interesting insight into what they found about how girls play – i.e. they ‘project’ and see themselves in the figurines, which is why they made them like this. Apparently girls don’t like the sturdy little square minifigs of old. Certainly my daughter never looked twice at his brother’s Legos, yet she’s loving her Olivia!

5. Il Mondo di Ingrid | March 7, 2012 | Reply

Lego is my favorite, ever. Recently I tried the version for girls
(here is one creation of mine http://ilmondodiingrid.blogspot.com/2012/02/lego-house.html ) and I found it very pleasant.

6. Courtney in London | March 7, 2012 | Reply

I agree that it’s a bit disappointing of Lego to start a line for girls. My daughter plays the the good ‘ol ‘normal’ legos and she loves them. (Although this being said… when she just saw this photo of the pink house… she told me she ‘loves that lego house’.) So perhaps it will appeal to little girls more than the normal legos do?
x C

7. Cat in Palma | March 7, 2012 | Reply

Ack!! My 3.5 yr daughter is lukewarm about Lego despite my enthusiasm (and secret plans for her career as an architect?). But oh boy, if she sees this, she’ll be in love with it despite my revulsion. Enough pink things with bows have found their way around my filter and through our front door! Why, Lego? WHYYYY???? I wonder how long I can keep her in the dark about this. Or do I just cave and buy it for her birthday…?

8. Esther in Amsterdam | March 7, 2012 | Reply

Funny, I never though about the fact that the ‘old lego’ wouldn’t be attractive for girls. It was my favourite toy as a kid! (And yes, I became and architect ;-) ) xxx

9. Sophie | March 7, 2012 | Reply

My 7 year old daughter and her friends absolutely love this lego, and it has sucked them in to a whole new world of discovery and imagination. Although they were first attracted to the pink, I have since brought the huge box of ‘normal’ lego down from the loft (rejected by the now teenage boys!) and they have discovered a love for that too, and have been creating amazing things.

10. Celina | March 7, 2012 | Reply

Oh no… I’m a vinatge kinda of girl, we even avoid buying kits in our house and only get bags of bits and pieces! I’m seriously dissapointed, I don’t mind the pink but what is the girl wearing?

11. Gina | March 7, 2012 | Reply

I have bought several of these and my daughters love them. We are half Danish in the family and my little girls play with both types of legos but they are now much more motivated because they can identify with the things they like. The salon, the vet…my Danish husband has sat with both girls for hours building with them. We have enjoyed this new line and find our girls more motivated in building with Legos something other than a car or things that tend to be more boyish….in fact they keep them built and then role play on their own so they keep playing with them …. I think they are great!

12. bakery cape canaveral | March 7, 2012 | Reply

That is odd Mia is not a normal name that you hear every day! So cool tho, I would pick up some extra sets of the legos :)

13. Steph | March 7, 2012 | Reply

I have to preface that I have boy that eats, sleeps and breathes Legos. At 5, he is building the Death Star just about completely on his own. I would be really upset if I had a girl with this new Friends series. I have always seen Legos as fairly gender neutral toys. Yes, it attracks more boys than girls but there are plenty of series that interests boys and girls like the City series or the Architect series. Of course, there are plenty of girls that are into Star Wars and so forth. Moreover, these “girl friendly” sets are also dumbed down. They are less complex than similar “boy friendly” sets. I would never buy them.

14. Christy | March 7, 2012 | Reply

Does anyone remember the old LEGO G
Fabuland? Why can’t they bring those back instead. A great example of gender neutral characters (animals….some were decidedly more feminine and some more masculine) that probably appealed more to girls because of the storytelling/character aspect, but weren’t nearly so rigid in gender roles. I loved the Fabuland and am still scouring eBay to find old sets, but they are hard to come by and expensive too!

15. Penny | March 8, 2012

I loved those! Although I consiedered them to be “typical girl stuff”. The boys I was friends with didn’t like them. I also had a record. It was heaven!

16. Erin | March 7, 2012 | Reply

We will NOT be buying these kits. I am not your up-in-arms feminist at all, but I find this absolutely insulting. I have two girls. So, boys get space station sets and girls get a pet shop, a makeup store, and a cafe? What is that saying to our daughters about their potential, Lego? If anyone gives me a pink set like this, it will not remain in our house for long! Wrong direction, Lego – wrong.

17. Jackie van den Bergh | March 7, 2012 | Reply

I agree completely with Erin. I have two girls who love lego, we have the city series but they are not interested in Star Wars or Harry Potter. Why could lego just not bring out a zoo, hospital, farms in traditional basic colors?

18. Lily | March 7, 2012 | Reply

My daughter who is nearly three was bought some lego from the belville range and a small pink box of lego by my parents. She loves it because she has her own box just like her brothers blue box. She would love this new range, however i think belleville is slightly better, Ivy loves the animal focussed ranges they do, with lots of ponies etc. Both Herbie and Ivy will mix and match there lego and often end up having a game using the “girlish” belville sets and the “boys” lego city sets, and they have a great time. They also do some great hello kitty figures that are compatible with lego that Ivy loves. Though despite this, i do just wish they would just do some female lego people on the same scale as the boys lego figure, like playmobil do, like a mum and baby figure, so they actually fit in the houses that you have instructions for.

19. Michelle | March 7, 2012 | Reply

If pink lego is what it takes to get our daughter playing with construction toys then I am not against it because her toolbox, Automoblox, building blocks and Duplo lie abandoned. In a similar vein, I had a nervous breakdown when she asked for a Barbie doll last year but after anxiously surveying dozens of bright, warm, savvy, well-adjusted women I discovered that about half of them had, like me, been deprived of Barbies as children and the other half laden with them. I also know mothers who won’t let their sons play with kitchens or dolls, which I struggle with. I am less worried about gender-specific toys than I am about restricting our daughter’s choices. Provided she reads books, rides bicycles, bakes cakes and wrestles with her brother, I think a bit of pink lego is probably okay. Hats off to all the comments above though. With such thoughtful and feisty mothers your daughters are going to flourish whatever toys they play with.

20. Penny | March 8, 2012

Michelle, this is sooo nice! : ) More power to us ; ).

21. Karine | March 11, 2012 | Reply

Honestly, I really like the pink blocks. But as a mom who had a blast building Fallingwater(R) (Lego Architecture) last night, I am quite disapointed by the low complexity of the Lego Friends Series. When I buy Lego for my girls, I want a building challenge!

22. Emilie in Paris | March 11, 2012 | Reply

I have to say, there is so much worse stuff out there than a bit of girly lego, my girls played with it at a friends house today and loved it. It was combined with the normal lego and it was just another addition to the rest of the lego set.

23. Jessica Shook | April 17, 2012 | Reply

My daughter loves the new friend lego sets. For those that say they are not as challenging….really? Have you tried them? I hope they continue to make more sets for girls because we will buy everyone. If you don’t like them then don’t buy them. Its as simple as that!

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