Niddle Noddle is a newly launched children’s boutique and I couldn’t be more impressed! Just spend a few minutes on this site and you really get the feeling that each and every product was lovingly selected. Many of the brands are exclusive to Niddle Noddle, almost everything is sourced from smaller labels you’ve probably never heard of before… and everything (yes everything!) is as cute as can be. I know because I recently sat down with the two women who started the site and they brought with them a big selection of their products for me to see in person. Darling! Everything from the gorgeous Cashllama Sweater with pocket details on the front, to the sweet little top with yellow birds, the linen cap for boys, and even their selection of ‘pocket money’ toys. They also have a lovely selection of books, vintage toys and other great finds. What I also love about the site is the way they display it all — it’s as if you can really see and feel the products in person.