Olive Loves Alfie is one of my favourite children’s boutiques in London. I always know I can pick up a unique birthday gift, a great new children’s book, or something cute for the home whenever I stop in. Ashlyn, the owner, has such a great eye for design… and every time I leave her shop I feel full of design inspiration!

Olive Loves Alfie has now launched a new, spruced-up website and it is gorgeous — just as inspiring as the shop itself! And to celebrate the launch of their new site, Olive Loves Alfie is now offering our readers a 10% discount. Just enter code: MOLIVELOVES at check-out (offer good until 31st of May). I have my eyes on that cool miffy light. What about you?

-Courtney