I love webshops that are cute and have an ethos behind them. Check out Big, Blue Cuddle — a webshop with a conscience and a really interesting idea behind it. Lara, the founder, buys the surpluses from children’s labels she loves and sells them on her webshop. She then donates 15 – 50% of the profits to children’s charities.
She has really researched charities and decided to sponsor some she really felt deserved support. They are smaller charities, which don’t have the massive marketing budget of some of the internationally known charities. It is such a great business model and on top of that, the clothes sold on Big Blue Cuddle are really cute. Look at this cute dress and little sleeping outfit!