Say 100! A list of voices that matter


There’s a lot of noise around us. Messages are constantly delivered to us through never stopping newsfeeds, real time alerts and advertising on the thousands of LCD screens we surround ourselves with. It’s pretty busy out there!
It can be hard to find the signal in all the noise. We are turning more and more to people we trust, be it friends or relevant voices online, to help us filter the relevant from the irrelevant and shape our opinion.

SAY Media recognises this changing state in media, and put together a list of 100 ‘authentic, knowlegeable voices online that create engaging content, drive conversation and shape opinion’. The list is divided into 10 categories, each curated by an expert in that field — say Tina Roth Eisenberg (SwissMiss) for Design, Amanda Hesser for FoodSeth Godin for Business and former health & beauty director of Cookie magazine, Dana Wood (MomOver) for Parenting.

And why am I telling you all of this? Because we have been proudly chosen to be one of those voices! You can’t believe how flattered we are to find ourselves amongst some of our heroes like Heather Armstrong (Dooce), Gabrielle Blair (Design Mom), Irene Hoofs (Bloesem Living), Joy Deangdeelert Cho (Oh Joy!) and Scott Schuman (The Sartorialist). To see the whole list, look here, and this little video explains a little more about the SAY 100 list.

xxx Esther

6 COMMENTS - Add your own

1. Polona from Baby Jungle | February 25, 2011 | Reply

Ooooh this is awesome!!! You deserve it! Hope to “meet” you guys on one of such kinds of lists one day… ;)

2. Polona from Baby Jungle | February 25, 2011 | Reply

Sorry – forgot the most important: CONGRATULATIONS! :)

3. Esther in Amsterdam | February 26, 2011

Thank you!! x

4. andrea | February 28, 2011 | Reply

Dear Esther,
this is great – congrats!!!

5. Sara - Brussels | February 28, 2011 | Reply

Congrats!!!! But I’m not surprised. You girls ROCK!!!!!!!!!

6. Sam | February 28, 2011 | Reply

Ladies – Congratulations to all of you!
I hope you all have big grins and what a great way of spreading the word!

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