There’s a lot of noise around us. Messages are constantly delivered to us through never stopping newsfeeds, real time alerts and advertising on the thousands of LCD screens we surround ourselves with. It’s pretty busy out there!
It can be hard to find the signal in all the noise. We are turning more and more to people we trust, be it friends or relevant voices online, to help us filter the relevant from the irrelevant and shape our opinion.
SAY Media recognises this changing state in media, and put together a list of 100 ‘authentic, knowlegeable voices online that create engaging content, drive conversation and shape opinion’. The list is divided into 10 categories, each curated by an expert in that field — say Tina Roth Eisenberg (SwissMiss) for Design, Amanda Hesser for Food, Seth Godin for Business and former health & beauty director of Cookie magazine, Dana Wood (MomOver) for Parenting.
And why am I telling you all of this? Because we have been proudly chosen to be one of those voices! You can’t believe how flattered we are to find ourselves amongst some of our heroes like Heather Armstrong (Dooce), Gabrielle Blair (Design Mom), Irene Hoofs (Bloesem Living), Joy Deangdeelert Cho (Oh Joy!) and Scott Schuman (The Sartorialist). To see the whole list, look here, and this little video explains a little more about the SAY 100 list.