The French are known for their elaborate cuisine, but there is a secret hidden in many French freezers and its name is Picard. When I first moved to France I could not figure out what went on in the Picard shops — they are huge expanses, kept all white, with freezer upon freezer standing beside each other… and, as I found out, full of frozen food. Even then I wasn’t convinced — years of terrible frozen pizzas and microwave dinners had turned me off frozen food. Turns out the French are addicted to their local Picard, and with reason — Picard food is (mostly) fantastic.
Now, I am still not convinced by the idea of frozen sushi, but a lot of their other products are great. There is a pureed vegetable range, frozen into perfectly sized tablets to defrost that the whole French population must be weaned on (these saved my life). The frozen fruit are great to have in the winter. And because we are, after all, still in France, you can stock up on foie gras, snails and mashed potatoes infused with truffle oil.
So next time you are anywhere in France do leave your prejudices behind and check out Picard, as I cannot think of a single French person who does not rave about it.