I received a couple samples of the new Jergens Naturals range of lotions recently, and despite my lack of enthusiasm and (dare I admit my beauty snobbery?!) initial skepticism, I am loving it!
Jergens is a mass-market brand that has been a popular fixture in most American pharmacies for over a century… synonymous, in my mind, with low prices and synthetic ingredients… which is why I initially turned my nose up to it.
BUT, the new Jergens line offers four different body moisturizers which are 95% natural, free from parabens and silicones and made with natural ingredients like Jojoba oil, avocado, olive oil, soy extracts, pomegranate, etc.
And, for the first time Jergens is being launched here in the UK, available from Boots, Superdrug and most supermarkets. The best bit? The price. A natural body moisturizer that actually works… available for only £4.88? What a steal!