Fungo Matto means ‘crazy mushroom’ and such a funny name is perfect for one of my favourite clothing shops in Milan. It is a tiny one-window shop in the Navigli area that has been carefully decorated with red mushrooms with white dots, vintage wooden toys, antique but simple furniture and a sweet collection of antique children’s chairs.
Anna Barbavara realised there was a gap in what Milan had to offer in terms of children clothing: shops were either selling very expensive traditional outfits which made children look like miniature versions of very stuffy parents, or offered scruffy-looking clothes full of big loud prints and stitched teddy bears.
She set the style of her shop when she discovered the Imps & Elfs collection. But she didn’t stop there; she continued to look for cool, good quality brands, designed with children in mind.
She now stocks pieces also from Quincy, Minimù, Muchacha, Mosquito en Alaska , Sara Rotta Loria and Jeep.
Every time I enter the shop just to have a look, I always end up getting something… maybe just one piece, and I never regretted it!
This is definitely a little gem of shop, certainly not ordinary and with a non-ordinary owner as well — Anna runs the shop during the day and is an opera singer by night!