When I was pregnant in London I was addicted to Innocent smoothies. My favourite was the yogurt and vanilla one, and I could not start the day without picking one up before getting on the tube. Interestingly the company was based in the area I was living in, so I would often see the cute Innocent mobile scooting past.
Last year I was sitting in a café in Paris and suddenly saw a familiar site – the innocent scooter! My favourite smoothies had arrived in my favourite city! Now my daughter is addicted to them. They are super easy to drink, and the packets are easy to recycle, so reasonably environmentally friendly, which is more than one can say for most packaged kids’ drinks.
The design addict in me loves the packaging, which is really cute and cleverly designed. For example, the list of ingredients on the back of the pack has illustrations of the fruit in the drink so that even my two-year-old understands what she is drinking.