The science of shopping

July 14th, 2009

I’m usually a fashion magazine reader, but lately I’ve been tempted (while stuck in line at the checkout) to grab the mags that promise easy weeknight dinners or dresses that make you look thinner, like plenty of hurried moms out there.  My latest purchase was the July issue of O Magazine, in which I’ve discovered a very interesting article on shopping.  I consider myself a bit of a shopping expert, or shopaholic at the least, and I’ve even managed to make a career out of it with my shopping tours in Paris.    (When I was 2, someone asked me what I wanted to be when I grew up and I answered, “A shopper like my Mommy!”)

And this article, entitled 6 Common Shopping Traps, proves what I’ve known all along– shopping does something to the brain to make you feel better!   That is, in some individuals, anyway — it seems that “feel good” parts of the brain are activated when they shop, and others have strong reactions in the pain centers in the brain.  Think I can convince my husband that shopping is actually making me healthy?  Check out the article for more info and other tips on how not to overspend.  Thanks, Oprah!

xx Rebecca

Entry Filed under: Fashion, Health, Interesting Articles, Shopping