When faced with a list of 22 name label retailers recently I did what any time-starved mum does. I phoned a friend. She used Stuck On You. And so that’s were I headed the day before Little C was due to start his first day at daycare (whoops!). At first I was a little bamboozled by the choice but I kept my focus. No iron or sew-on labels for me. I wanted the ones my friend had – I had seen her just stick them on when she lent me some of her son’s clothes before my little boy was born. Then I had to choose between what seemed like a hundred icons – the surf board appealed. And I was definitely tempted by a skull-and-cross bone. And the musical note. But in the end I decided on the scooter. So cute! And such a timesaver being able to order them online. They’re also available in more than 16 countries. Yep, that’s a lot of choice.

-Natalie