The latest trend in Milan is something called temporary shops. These are stores which are open for a short and fixed period of time. The reasons may vary — sometimes it’s because the flagship store is being refurbished, sometimes an outlet for last season’s collection is needed, sometimes it’s a rehearsal for something new to come.
The last reason is what is behind the new Benetton temporary shop in the very centre of Milan. It’s a baby/children concept store that will stay open for two months, until the end of July. The clothes on sale belong to the Autumn-Winter 2008 collection and you can also find a maternity range. The decor is quite cool and there are also a few services new to any children’s shop in Milan.  There is a personal shopper that can help with selecting the next season’s key pieces, and there is a hair stylist from the Aldo Coppola team that will cut your child’s hair for free!
Benetton PR claims a new store with these characteristics will open permanently in Milan by the end of this year.

-Michela